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Standing out and fitting in: The need to translate content and localise websites to create/maintain a global online presence in today’s digital era - Couverture souple

Coldwell, David

 
9783330063785: Standing out and fitting in: The need to translate content and localise websites to create/maintain a global online presence in today’s digital era
Couverture souple
ISBN 10 : 3330063785 ISBN 13 : 9783330063785
Editeur : LAP LAMBERT Academic Publishing, 2017

Synopsis

Standing out and fitting in: achieving a balance between the need to translate content and localise websites to create/maintain a global online presence in today’s digital era. The necessity for product and content localisation has become more relevant in today’s digital era, as a result of the increase in global trade generated through the World Wide Web. In the case of online content localisation, it is inevitable that translation is a key factor in the preparation of a linguistically adequate text for cross-cultural information dissemination. To achieve an acceptable quality of text which is presented in a culturally sensitive manner and meets target user expectations the input of the professional translator cannot be overlooked.

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Présentation de l'éditeur

Standing out and fitting in: achieving a balance between the need to translate content and localise websites to create/maintain a global online presence in today’s digital era. The necessity for product and content localisation has become more relevant in today’s digital era, as a result of the increase in global trade generated through the World Wide Web. In the case of online content localisation, it is inevitable that translation is a key factor in the preparation of a linguistically adequate text for cross-cultural information dissemination. To achieve an acceptable quality of text which is presented in a culturally sensitive manner and meets target user expectations the input of the professional translator cannot be overlooked.

Biographie de l'auteur

David Coldwell MA specialises in the creation and localisation of user engaging multi-lingual content. David has studied cultural identity, language, translation, localisation and digital marketing. Having lived and worked in Spain for 10 years he understands the importance of effective cross-cultural communication, in business and everyday life.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2017
Langue
anglais
ISBN 10 
3330063785
ISBN 13 
9783330063785
Reliure
Broché
Nombre de pages
124
Coordonnées du fabricant
non disponible
Personne responsable
non disponible