Articles liés à Managing Customer Relationships: An Applied Framework

Managing Customer Relationships: An Applied Framework - Couverture souple

Rahman Sofi, Maraj; Bashir, Irfan

 
9783330066687: Managing Customer Relationships: An Applied Framework
Couverture souple
ISBN 10 : 3330066687 ISBN 13 : 9783330066687
Editeur : LAP LAMBERT Academic Publishing, 2017

Synopsis

Managing customer relations is a comprehensive strategy and process of acquiring, retaining, and partnering with selective customers to create superior value for the company and the customer. It involves the integration of marketing, sales, customer service, and the supply-chain functions of the organization to achieve greater efficiencies and effectiveness in delivering customer value. Customer relationship Management (CRM) appears to be a simple and straightforward concept, at present there are many different conceptual understanding of CRM. The understanding range from IT driven programs designed to optimize customer contact to comprehensive approaches for the establishment and design of long-term relationships. The effort to establish a meaningful relationship with the customer is characteristic of this last understanding. CRM is a holistic process of acquiring, retaining and growing customers. It includes all in-line and off-line relationship management.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Managing customer relations is a comprehensive strategy and process of acquiring, retaining, and partnering with selective customers to create superior value for the company and the customer. It involves the integration of marketing, sales, customer service, and the supply-chain functions of the organization to achieve greater efficiencies and effectiveness in delivering customer value. Customer relationship Management (CRM) appears to be a simple and straightforward concept, at present there are many different conceptual understanding of CRM. The understanding range from IT driven programs designed to optimize customer contact to comprehensive approaches for the establishment and design of long-term relationships. The effort to establish a meaningful relationship with the customer is characteristic of this last understanding. CRM is a holistic process of acquiring, retaining and growing customers. It includes all in-line and off-line relationship management.

Biographie de l'auteur

Dr. Maraj Rahman Sofi is Assistant Professor in the School of Business Studies, IUST, India. His research areas include customer relationship management and services marketing. Dr. Irfan Bashir is Assistant Professor in the School of Business Studies, IUST, India. His research interests include customer relations, consumer behavior.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2017
Langue
anglais
ISBN 10 
3330066687
ISBN 13 
9783330066687
Reliure
Broché
Nombre de pages
124
Coordonnées du fabricant
non disponible
Personne responsable
non disponible