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Synopsis
This book uses a neuromarketing perspective to examine STP and 4P strategies. In neuromarketing parlance, “market” means providing products and services by way of brain activation and triggering consumer satisfaction. Consumer purchasing decisions are largely controlled by the brain, and often the subconscious has a greater influence over purchase choices than the conscious mind. In order to manage marketing strategies more efficiently, marketers seek to better understand how brain activation relates to purchasing behavior. Accordingly, companies in a variety of industries are working on promoting product sales by exploring clues through investigating brain functions. This book focuses on basic neuromarketing theory, and includes case studies of breakthroughs in hit product development.
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Présentation de l'éditeur
This book uses a neuromarketing perspective to examine STP and 4P strategies. In neuromarketing parlance, “market” means providing products and services by way of brain activation and triggering consumer satisfaction. Consumer purchasing decisions are largely controlled by the brain, and often the subconscious has a greater influence over purchase choices than the conscious mind. In order to manage marketing strategies more efficiently, marketers seek to better understand how brain activation relates to purchasing behavior. Accordingly, companies in a variety of industries are working on promoting product sales by exploring clues through investigating brain functions. This book focuses on basic neuromarketing theory, and includes case studies of breakthroughs in hit product development.
Biographie de l'auteur
With a PhD in Business Administration specializing in Marketing, Dr. Doh's research focus has been on marketing strategy in relation to consumer behavior. Her present area of interest is neuromarketing, utilizing research tools such as fMRI, EEG, and NIRS.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurLAP LAMBERT Academic Publishing
- Date d'édition2017
- ISBN 10 3330068051
- ISBN 13 9783330068056
- ReliureBroché
- Langueanglais
- Nombre de pages88
- Coordonnées du fabricantnon disponible
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Basic Neuromarketing with Case Studies on Developing Hit Products
Edité par
LAP LAMBERT Academic Publishing, 2017
ISBN 10 : 3330068051
ISBN 13 : 9783330068056
Neuf
Couverture souple
Vendeur : moluna, Greven, Allemagne
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Doh SaeranWith a PhD in Business Administration specializing in Marketing, Dr. Doh s research focus has been on marketing strategy in relation to consumer behavior. Her present area of interest is neuromarketing, utilizing research t. N° de réf. du vendeur 151236016
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Basic Neuromarketing with Case Studies on Developing Hit Products
Edité par
LAP Lambert Academic Publishing, 2017
ISBN 10 : 3330068051
ISBN 13 : 9783330068056
Neuf
Taschenbuch
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book uses a neuromarketing perspective to examine STP and 4P strategies. In neuromarketing parlance, 'market' means providing products and services by way of brain activation and triggering consumer satisfaction. Consumer purchasing decisions are largely controlled by the brain, and often the subconscious has a greater influence over purchase choices than the conscious mind. In order to manage marketing strategies more efficiently, marketers seek to better understand how brain activation relates to purchasing behavior. Accordingly, companies in a variety of industries are working on promoting product sales by exploring clues through investigating brain functions. This book focuses on basic neuromarketing theory, and includes case studies of breakthroughs in hit product development. N° de réf. du vendeur 9783330068056
Quantité disponible : 1 disponible(s)
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Basic Neuromarketing with Case Studies on Developing Hit Products
Edité par
LAP Lambert Academic Publishing Jun 2017, 2017
ISBN 10 : 3330068051
ISBN 13 : 9783330068056
Neuf
Taschenbuch
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book uses a neuromarketing perspective to examine STP and 4P strategies. In neuromarketing parlance, 'market' means providing products and services by way of brain activation and triggering consumer satisfaction. Consumer purchasing decisions are largely controlled by the brain, and often the subconscious has a greater influence over purchase choices than the conscious mind. In order to manage marketing strategies more efficiently, marketers seek to better understand how brain activation relates to purchasing behavior. Accordingly, companies in a variety of industries are working on promoting product sales by exploring clues through investigating brain functions. This book focuses on basic neuromarketing theory, and includes case studies of breakthroughs in hit product development. 88 pp. Englisch. N° de réf. du vendeur 9783330068056
Quantité disponible : 2 disponible(s)
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Basic Neuromarketing with Case Studies on Developing Hit Products
Edité par
LAP Lambert Academic Publishing Jun 2017, 2017
ISBN 10 : 3330068051
ISBN 13 : 9783330068056
Neuf
Taschenbuch
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
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Taschenbuch. Etat : Neu. Neuware -This book uses a neuromarketing perspective to examine STP and 4P strategies. In neuromarketing parlance, ¿market¿ means providing products and services by way of brain activation and triggering consumer satisfaction. Consumer purchasing decisions are largely controlled by the brain, and often the subconscious has a greater influence over purchase choices than the conscious mind. In order to manage marketing strategies more efficiently, marketers seek to better understand how brain activation relates to purchasing behavior. Accordingly, companies in a variety of industries are working on promoting product sales by exploring clues through investigating brain functions. This book focuses on basic neuromarketing theory, and includes case studies of breakthroughs in hit product development.Books on Demand GmbH, Überseering 33, 22297 Hamburg 88 pp. Englisch. N° de réf. du vendeur 9783330068056
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Basic Neuromarketing with Case Studies on Developing Hit Products
Edité par
LAP LAMBERT Academic Publishing, 2017
ISBN 10 : 3330068051
ISBN 13 : 9783330068056
Neuf
Paperback
Vendeur : Revaluation Books, Exeter, Royaume-Uni
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Paperback. Etat : Brand New. 88 pages. 8.66x5.91x0.20 inches. In Stock. N° de réf. du vendeur 3330068051
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