Articles liés à Luxury Consumer Archetypes: And how to service them

Luxury Consumer Archetypes: And how to service them - Couverture souple

Boot, Michael

 
9783330069039: Luxury Consumer Archetypes: And how to service them
Couverture souple
ISBN 10 : 3330069031 ISBN 13 : 9783330069039
Editeur : LAP LAMBERT Academic Publishing, 2017

Synopsis

The luxury market is in constant flux and it is therefore of paramount importance to understand the underlying customer motives and trends therein that actually drive this change. For example, newer generations of consumers tend to value experience over ownership, new money is becoming old money, and even old money is shopping online these days. This book aims to offer the reader a single theoretical framework, which integrates leading consumer demand and marketing models from literature, and is designed specifically to serve both as a "how to" manual for marketeers of luxury goods and as a "that's why" manual for consumers thereof. Throughout the book, relevant quotes from literature and industry executives are presented to strengthen the arguments. At the end of the book, the developed framework is applied to the author's own field of biofuels as a case study. You will never look at luxury consumers or producers in the same way after reading this book!

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The luxury market is in constant flux and it is therefore of paramount importance to understand the underlying customer motives and trends therein that actually drive this change. For example, newer generations of consumers tend to value experience over ownership, new money is becoming old money, and even old money is shopping online these days. This book aims to offer the reader a single theoretical framework, which integrates leading consumer demand and marketing models from literature, and is designed specifically to serve both as a "how to" manual for marketeers of luxury goods and as a "that's why" manual for consumers thereof. Throughout the book, relevant quotes from literature and industry executives are presented to strengthen the arguments. At the end of the book, the developed framework is applied to the author's own field of biofuels as a case study. You will never look at luxury consumers or producers in the same way after reading this book!

Biographie de l'auteur

Michael Boot, originally trained as a Mechanical Engineer, later acquired business skills on the job as an entrepreneur and back in the school bench via an executive MBA program. He works part-time at Eindhoven University of Technology and RWTH Aachen University developing new biofuels, next to his other job as an entrepreneur in the same field.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2017
Langue
anglais
ISBN 10 
3330069031
ISBN 13 
9783330069039
Reliure
Broché
Nombre de pages
96
Coordonnées du fabricant
non disponible
Personne responsable
non disponible