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The Impact of Cheni Cheni Radio Program and Discussion Groups - Couverture souple

Ofem, Thomas

 
9783330075375: The Impact of Cheni Cheni Radio Program and Discussion Groups
Couverture souple
ISBN 10 : 3330075376 ISBN 13 : 9783330075375
Editeur : LAP LAMBERT Academic Publishing, 2017

Synopsis

Malawi has over 1.2 million people living with AIDS (PLWHAs) and about 770,000 children orphaned by HIV/AIDS. The Cheni Cheni Nchiti(CCN) radio programme was produced by the BRIDGE II project of the Johns Hopkins Center for Communication Programs (CCP) as part of HIV/AIDS control efforts in Malawi. Combining the CCN reality radio programme with follow-on discussions of its content among listeners through formal listener groups increased the impact of their interventions on the intended audiences- indicative of the mediating effects interpersonal communication can have on media programmes. However, the design of the CCN and future programmes should be expanded to include components that address structural barriers (like poverty, and limited access to services) to attitude and behaviour change.

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Présentation de l'éditeur

Malawi has over 1.2 million people living with AIDS (PLWHAs) and about 770,000 children orphaned by HIV/AIDS. The Cheni Cheni Nchiti(CCN) radio programme was produced by the BRIDGE II project of the Johns Hopkins Center for Communication Programs (CCP) as part of HIV/AIDS control efforts in Malawi. Combining the CCN reality radio programme with follow-on discussions of its content among listeners through formal listener groups increased the impact of their interventions on the intended audiences- indicative of the mediating effects interpersonal communication can have on media programmes. However, the design of the CCN and future programmes should be expanded to include components that address structural barriers (like poverty, and limited access to services) to attitude and behaviour change.

Biographie de l'auteur

Thomas Ofem is a Social and Behavior Change Communication Expert. He works within the Center for Communication Programs (JHUCCP), providing technical leadership in the area of HIV prevention, control and impact mitigation in the One Community.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2017
Langue
anglais
ISBN 10 
3330075376
ISBN 13 
9783330075375
Reliure
Broché
Nombre de pages
96
Coordonnées du fabricant
non disponible
Personne responsable
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