Study of Consumer Knowledge & Attitudes towards Ethical Consumption - Couverture souple

Karingithi, Jeremy

 
9783330321472: Study of Consumer Knowledge & Attitudes towards Ethical Consumption
Couverture souple
ISBN 10 : 3330321474 ISBN 13 : 9783330321472
Editeur : LAP LAMBERT Academic Publishing, 2017

Synopsis

Are consumers conscious of the ethics behind the brands they choose to wear/buy/use? And if they are, does this knowledge affect their purchase decisions? A scandal regarding worker safety/working conditions in a far off country is brought to the attention of the world. Does this truly affect consumers' purchase decisions? Do consumers actively seek out information regarding their favourite brands ethical behaviour? Is there really such a thing as an ethical consumer?

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Are consumers conscious of the ethics behind the brands they choose to wear/buy/use? And if they are, does this knowledge affect their purchase decisions? A scandal regarding worker safety/working conditions in a far off country is brought to the attention of the world. Does this truly affect consumers' purchase decisions? Do consumers actively seek out information regarding their favourite brands ethical behaviour? Is there really such a thing as an ethical consumer?

Biographie de l'auteur

Jeremy is a young entrepreneur born and raised in Kenya. Before his entrepreneurial journey, he had the opportunity to live and work in, Kenya & Pakistan before doing his MBA at Cardiff University, Wales. His professional interests lie in marketing, consumer behaviour and entrepreneurship. He is also an avid hiker and adventurer.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2017
Langue
anglais
ISBN 10 
3330321474
ISBN 13 
9783330321472
Reliure
Broché
Nombre de pages
56
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
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