Fast Moving Consumer Goods (FMCG): A Swot up - Couverture souple

Karuppiah, K. Jegatheesan; Kuppusamy, K. Kalaivani; Ganeshwari, P. Muthu

 
9783330344143: Fast Moving Consumer Goods (FMCG): A Swot up
Couverture souple
ISBN 10 : 3330344148 ISBN 13 : 9783330344143
Editeur : LAP LAMBERT Academic Publishing, 2017

Synopsis

The main objective of the book is to create awareness among the consumers regarding Brand Preference of FMCG in the study area. Because The fast moving consumer goods (FMCG) segment is the fourth largest sector in the Indian economy. It has a strong MNC presence and is characterised by a well established distribution network, strong competition between the organised and unorganised segments and low operational cost. Fast Moving Consumer Goods are inevitable for the people in their day to day life. Therefore it is highly useful for the consumers to prefer the suitable brands according their requirements.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2017
Langue
anglais
ISBN 10 
3330344148
ISBN 13 
9783330344143
Reliure
Broché
Nombre de pages
124
Coordonnées du fabricant
non disponible
Personne responsable
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