Crafting Business Models and Value Propositions with Serious Play: How to Utilize an 3D Approach for Building and Testing Better Businesses - Couverture souple

Ematinger, Reinhard

 
9783330653313: Crafting Business Models and Value Propositions with Serious Play: How to Utilize an 3D Approach for Building and Testing Better Businesses
Couverture souple
ISBN 10 : 3330653310 ISBN 13 : 9783330653313
Editeur : Scholars' Press, 2018

Synopsis

The objective of this book is to describe how an out-of-the-box toolkit for experienced facilitators is developed, prototyped, and evaluated. This LEGO SERIOUS PLAY ® toolkit will support facilitators in guiding organizations’ representatives on their way to their business model (re)definition by fostering creative confidence and creating a shared understanding of business models and value propositions within organizations, be it non-for-profit associations or Fortune 500 enterprises. The author's goal is to contribute both to science and practice as outlined in the subsequent chapter on research methodology in detail. Furthermore, the objective is to generate an impact in terms of applied science while advancing the field of research. The significant gaps in research have been investigated. Based on the analysis of current research gaps, one leading research question has been formulated for this thesis. The central question investigated was the following: Can a shared understanding of business models and customer value propositions be improved through a Serious Play approach?

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The objective of this book is to describe how an out-of-the-box toolkit for experienced facilitators is developed, prototyped, and evaluated. This LEGO SERIOUS PLAY ® toolkit will support facilitators in guiding organizations’ representatives on their way to their business model (re)definition by fostering creative confidence and creating a shared understanding of business models and value propositions within organizations, be it non-for-profit associations or Fortune 500 enterprises. The author's goal is to contribute both to science and practice as outlined in the subsequent chapter on research methodology in detail. Furthermore, the objective is to generate an impact in terms of applied science while advancing the field of research. The significant gaps in research have been investigated. Based on the analysis of current research gaps, one leading research question has been formulated for this thesis. The central question investigated was the following: Can a shared understanding of business models and customer value propositions be improved through a Serious Play approach?

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Scholars' Press
Date d'édition
2018
Langue
anglais
ISBN 10 
3330653310
ISBN 13 
9783330653313
Reliure
Broché
Nombre de pages
304
Coordonnées du fabricant
non disponible
Personne responsable
non disponible