Articles liés à The Effect of E-Logistics on the Customer Satisfaction

The Effect of E-Logistics on the Customer Satisfaction - Couverture souple

Elkhateb, Ali

 
9783330800960: The Effect of E-Logistics on the Customer Satisfaction
Couverture souple
ISBN 10 : 3330800968 ISBN 13 : 9783330800960
Editeur : Noor Publishing, 2016

Synopsis

Nothing has rocked the young field of supply chain management like the emergence of the Internet. While the management of information flows has always been a key aspect of Supply chain management, the rapid growth of web-based information transfer between companies, their suppliers, and their customers has decidedly increased the importance of information management in creating effective supply chains. A business cannot succeed without customers. What’s a product without a customer to buy it, or a service without a customer to serve? It’s how companies use those products and services to get, keep and grow customers that counts. For this reason, the ability to more effectively market to, sell to and serve customers has made its way to the center of corporate strategy. But strategy is only half the success story. It takes Customer Relationship Management (CRM) technology to put a strategy to work. Its technology that provides the underlying infrastructure that enables employees to get, keep and grow the customers so vital to success. The thesis describes how the advances in the information systems technology have had a huge impact on the evolution of supply chain management.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Nothing has rocked the young field of supply chain management like the emergence of the Internet. While the management of information flows has always been a key aspect of Supply chain management, the rapid growth of web-based information transfer between companies, their suppliers, and their customers has decidedly increased the importance of information management in creating effective supply chains. A business cannot succeed without customers. What’s a product without a customer to buy it, or a service without a customer to serve? It’s how companies use those products and services to get, keep and grow customers that counts. For this reason, the ability to more effectively market to, sell to and serve customers has made its way to the center of corporate strategy. But strategy is only half the success story. It takes Customer Relationship Management (CRM) technology to put a strategy to work. Its technology that provides the underlying infrastructure that enables employees to get, keep and grow the customers so vital to success. The thesis describes how the advances in the information systems technology have had a huge impact on the evolution of supply chain management.

Biographie de l'auteur

Ali Elkhateb is a Teacher Assistant in the Arab Academy for Science & Technology & Maritime Transport, Faculty of the International Transport and Logistics, Cairo since September 2008 up till now.He obtained his Masters Degree from the Academy in the field of Foreign Trade and Logistics.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Noor Publishing
Date d'édition
2016
Langue
anglais
ISBN 10 
3330800968
ISBN 13 
9783330800960
Reliure
Broché
Nombre de pages
116
Coordonnées du fabricant
non disponible
Personne responsable
non disponible