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The Study of Employer Branding, Internal Branding and Branding Outcomes in Hotel Industry: from the Perspective of Institutional Context and Resource-based view - Couverture souple
Synopsis
Based on the importance of employer branding, this study intends to reorganize and interpret literatures in employee branding process and by SEM, probe into causal relationship among employer branding, internal branding mechanism, and internal branding outcomes. Regarding the value of employer brand as the core competence, how to train employees who have the right service brand attitude and behavior delivering brand promise to customers through the process of internal branding to create a competitive advantage in international tourism hotels. This study suggests that firm-specific resources can be sustainable competitive advantages that compensate for the local institutional context.
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À propos de l'auteur
Hsiai-Ping CHANG is an assistant professor of School of Diet and Restaurant Management, Chung Shan Medical University; Department of Nutrition, Chung Shan Medical University Hospital, in Taichung, Taiwan. Her research fields include human resource management and organization decision and development.
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The Study of Employer Branding, Internal Branding and Branding Outcomes in Hotel Industry
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Based on the importance of employer branding, this study intends to reorganize and interpret literatures in employee branding process and by SEM, probe into causal relationship among employer branding, internal branding mechanism, and internal branding outcomes. Regarding the value of employer brand as the core competence, how to train employees who have the right service brand attitude and behavior delivering brand promise to customers through the process of internal branding to create a competitive advantage in international tourism hotels. This study suggests that firm-specific resources can be sustainable competitive advantages that compensate for the local institutional context. 128 pp. Englisch. N° de réf. du vendeur 9783330825314
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The Study of Employer Branding, Internal Branding and Branding Outcomes in Hotel Industry: from the Perspective of Institutional Context and Resource-based view
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Paperback. Etat : Brand New. 128 pages. 8.66x5.91x0.29 inches. In Stock. N° de réf. du vendeur 3330825316
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The Study of Employer Branding, Internal Branding and Branding Outcomes in Hotel Industry
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Kartoniert / Broschiert. Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Über den AutorrnrnHsiai-Ping CHANG is an assistant professor of School of Diet and Restaurant Management, Chung Shan Medical University Department of Nutrition, Chung Shan Medical University Hospital, in Taichung, Taiwan. Her research fiel. N° de réf. du vendeur 509616525
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The Study of Employer Branding, Internal Branding and Branding Outcomes in Hotel Industry
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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -Based on the importance of employer branding, this study intends to reorganize and interpret literatures in employee branding process and by SEM, probe into causal relationship among employer branding, internal branding mechanism, and internal branding outcomes. Regarding the value of employer brand as the core competence, how to train employees who have the right service brand attitude and behavior delivering brand promise to customers through the process of internal branding to create a competitive advantage in international tourism hotels. This study suggests that firm-specific resources can be sustainable competitive advantages that compensate for the local institutional context.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 128 pp. Englisch. N° de réf. du vendeur 9783330825314
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The Study of Employer Branding, Internal Branding and Branding Outcomes in Hotel Industry : from the Perspective of Institutional Context and Resource-based view
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Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Based on the importance of employer branding, this study intends to reorganize and interpret literatures in employee branding process and by SEM, probe into causal relationship among employer branding, internal branding mechanism, and internal branding outcomes. Regarding the value of employer brand as the core competence, how to train employees who have the right service brand attitude and behavior delivering brand promise to customers through the process of internal branding to create a competitive advantage in international tourism hotels. This study suggests that firm-specific resources can be sustainable competitive advantages that compensate for the local institutional context. N° de réf. du vendeur 9783330825314
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The Study of Employer Branding, Internal Branding and Branding Outcomes in Hotel Industry | from the Perspective of Institutional Context and Resource-based view
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Taschenbuch. Etat : Neu. The Study of Employer Branding, Internal Branding and Branding Outcomes in Hotel Industry | from the Perspective of Institutional Context and Resource-based view | Hsiao-Ping Chang | Taschenbuch | Englisch | 2017 | ¿¿¿¿¿¿¿ | EAN 9783330825314 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu Print on Demand. N° de réf. du vendeur 120564128
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