Customer Satisfaction and Service Quality in Iranian Banking System: Appling the ServQual and ServPerf models to the Iranian banking Setting - Couverture souple

Shafiee, Shahriar

 
9783330856554: Customer Satisfaction and Service Quality in Iranian Banking System: Appling the ServQual and ServPerf models to the Iranian banking Setting
Couverture souple
ISBN 10 : 3330856556 ISBN 13 : 9783330856554
Editeur : Noor Publishing, 2017

Synopsis

This book has put the customer satisfaction and service quality in Iranian Banking market into its focal point of interest by applying the ServQual and ServPerf models to the Iranian banking setting. The present study adds to our understanding of the antecedents of customer satisfaction, in the Iranian banking market, in that it stretches beyond any similar research of its kind in Iran, in terms of the scale of the research and challenging approach it has taken towards the validity and reliability of the well-established ServQual and ServPerf models.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This book has put the customer satisfaction and service quality in Iranian Banking market into its focal point of interest by applying the ServQual and ServPerf models to the Iranian banking setting. The present study adds to our understanding of the antecedents of customer satisfaction, in the Iranian banking market, in that it stretches beyond any similar research of its kind in Iran, in terms of the scale of the research and challenging approach it has taken towards the validity and reliability of the well-established ServQual and ServPerf models.

Biographie de l'auteur

PhD in Managerial Science (Marketing) from The RENNES1 University, Brittany, France

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Noor Publishing
Date d'édition
2017
Langue
anglais
ISBN 10 
3330856556
ISBN 13 
9783330856554
Reliure
Broché
Nombre de pages
328
Coordonnées du fabricant
non disponible
Personne responsable
non disponible