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Personalized Timepieces. An Analysis of the Relevance and Value of Mass Customization in the Australian Watch Market - Couverture souple
Synopsis
Master's Thesis from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Bocconi University, language: English, abstract: Therefore, the present research aims at providing a preliminary investigation of the relevance and value of watch mass customization for Australian consumers to establish the economic viability of this practice within the local market and to provide initial managerial recommendations. The results depict Australia as an attractive, yet challenging market for mass-customized watches due to an immense interest in customization, which is paired with heterogeneous preferences, intensifying competition, and a pronounced brand-consciousness of local consumers. The present research results provide first insights into how to overcome these challenges by devising a positioning strategy and marketing plan that resonate with the needs of local consumers. However, additional research is required to provide more detailed managerial insights and to facilitate the successful implementation of watch mass customization in Australia.
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Personalized Timepieces. An Analysis of the Relevance and Value of Mass Customization in the Australian Watch Market
Vendeur : California Books, Miami, FL, Etats-Unis
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Etat : New. N° de réf. du vendeur I-9783346502322
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Personalized Timepieces. An Analysis of the Relevance and Value of Mass Customization in the Australian Watch Market
Edité par
GRIN Verlag, GRIN Verlag Okt 2021, 2021
ISBN 10 : 3346502325
ISBN 13 : 9783346502322
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Master's Thesis from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Bocconi University, language: English, abstract: Therefore, the present research aims at providing a preliminary investigation of the relevance and value of watch mass customization for Australian consumers to establish the economic viability of this practice within the local market and to provide initial managerial recommendations.The results depict Australia as an attractive, yet challenging market for mass-customized watches due to an immense interest in customization, which is paired with heterogeneous preferences, intensifying competition, and a pronounced brand-consciousness of local consumers. The present research results provide first insights into how to overcome these challenges by devising a positioning strategy and marketing plan that resonate with the needs of local consumers. However, additional research is required to provide more detailed managerial insights and to facilitate the successful implementation of watch mass customization in Australia. 144 pp. Englisch. N° de réf. du vendeur 9783346502322
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Personalized Timepieces. An Analysis of the Relevance and Value of Mass Customization in the Australian Watch Market
Edité par
GRIN Verlag, GRIN Verlag Okt 2021, 2021
ISBN 10 : 3346502325
ISBN 13 : 9783346502322
Neuf
Taschenbuch
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -Master's Thesis from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Bocconi University, language: English, abstract: Therefore, the present research aims at providing a preliminary investigation of the relevance and value of watch mass customization for Australian consumers to establish the economic viability of this practice within the local market and to provide initial managerial recommendations.The results depict Australia as an attractive, yet challenging market for mass-customized watches due to an immense interest in customization, which is paired with heterogeneous preferences, intensifying competition, and a pronounced brand-consciousness of local consumers. The present research results provide first insights into how to overcome these challenges by devising a positioning strategy and marketing plan that resonate with the needs of local consumers. However, additional research is required to provide more detailed managerial insights and to facilitate the successful implementation of watch mass customization in Australia. 144 pp. Englisch. N° de réf. du vendeur 9783346502322
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Personalized Timepieces. An Analysis of the Relevance and Value of Mass Customization in the Australian Watch Market
Edité par
GRIN Verlag, GRIN Verlag Okt 2021, 2021
ISBN 10 : 3346502325
ISBN 13 : 9783346502322
Neuf
Taschenbuch
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. Neuware - Master's Thesis from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Bocconi University, language: English, abstract: Therefore, the present research aims at providing a preliminary investigation of the relevance and value of watch mass customization for Australian consumers to establish the economic viability of this practice within the local market and to provide initial managerial recommendations.The results depict Australia as an attractive, yet challenging market for mass-customized watches due to an immense interest in customization, which is paired with heterogeneous preferences, intensifying competition, and a pronounced brand-consciousness of local consumers. The present research results provide first insights into how to overcome these challenges by devising a positioning strategy and marketing plan that resonate with the needs of local consumers. However, additional research is required to provide more detailed managerial insights and to facilitate the successful implementation of watch mass customization in Australia. N° de réf. du vendeur 9783346502322
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Personalized Timepieces. An Analysis of the Relevance and Value of Mass Customization in the Australian Watch Market
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Taschenbuch. Etat : Neu. Personalized Timepieces. An Analysis of the Relevance and Value of Mass Customization in the Australian Watch Market | Natalie Janetzko | Taschenbuch | Aus der Reihe: [.] stipendiaten-wissen | Englisch | 2021 | GRIN Verlag | EAN 9783346502322 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu Print on Demand. N° de réf. du vendeur 120753923
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