Factors Influencing Customer's Purchase Intention in Niche-Tourism E-Marketplace - Couverture souple

Vu, Thinh

9783346572998: Factors Influencing Customer's Purchase Intention in Niche-Tourism E-Marketplace

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ISBN 10 : 3346572994 ISBN 13 : 9783346572998

Editeur : Grin Verlag, 2022

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Academic Paper from the year 2018 in the subject Tourism - Miscellaneous, language: English, abstract: Imagine a world where the hidden gems of Vietnam, from secluded eco-lodges to authentic cultural experiences, are just a click away. But what drives a traveler to choose one niche adventure over another in the vast digital marketplace? This groundbreaking study delves into the heart of online consumer behavior in Vietnam's burgeoning niche tourism sector, uncovering the key factors that influence customer purchase intention within e-marketplaces. As digital transformation reshapes the travel landscape, this research illuminates the challenges and opportunities faced by online travel agencies striving to connect with discerning travelers seeking unique and sustainable tourism experiences. Explore the intricate web of online influence, discover the power of e-marketplaces, and gain insights into how Vietnamese niche tourism agencies can thrive in an increasingly competitive digital arena. Uncover the secrets to crafting compelling online experiences that resonate with today's travelers, driving conversions and fostering lasting customer relationships. This research meticulously examines the impact of digitalization, dissects customer decision-making processes, and analyzes the competitive strategies employed by leading niche tourism providers. By exploring the dynamics of customer purchase intention, this study provides a comprehensive framework for understanding and navigating the complexities of the online niche tourism market in Vietnam. Discover the crucial elements that drive online bookings, from trust and perceived value to user experience and effective marketing strategies. This is an essential guide for anyone seeking to unlock the potential of niche tourism in the digital age, offering valuable insights for travel agencies, tourism boards, and researchers alike. Gain a competitive edge by understanding the key drivers of customer behavior and implementing

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: Grin Verlag
Date d'�dition: 2022
Langue: anglais
ISBN 10: 3346572994
ISBN 13: 9783346572998
Reliure: Broch�
Nombre de pages: 24
Coordonn�es du fabricant: non disponible
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Factors Influencing Customer�s Purchase Intention in Niche-Tourism E-Marketplace

Thinh Vu

Edit� par GRIN Verlag, 2022

ISBN 10 : 3346572994 ISBN 13 : 9783346572998

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Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - Academic Paper from the year 2018 in the subject Tourism - Miscellaneous, , language: English, abstract: The main objective of this study is to investigate what factors influencing customer�s purchase intention in niche-tourism e-marketplace.To achieve the aims of this study, the answers for the following questions are sought: What factors influencing customer�s purchase intention in niche-tourism e-marketplace Which factor is the most important For the last decade, Vietnam has been recognized as one of the fastest growing tourism destinations in Asia. Vietnamese tourism industry has witnessed a tremendous growth and became one of the major sectors within the Vietnamese economy in recent years. In fact, it has contributed approximately 9.2 % to the GDP of the country in 2019 thanks to over 18 million foreign tourists and 85 million domestic holidaymakers according to Vietnam Tourism Annual Report 2019. This figure has proved that this �non-smoke� industry has been and will be a promising land for investment. N� de r�f. du vendeur 9783346572998

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Factors Influencing Customer�s Purchase Intention in Niche-Tourism E-Marketplace

Thinh Vu

Edit� par GRIN Verlag Jan 2022, 2022

ISBN 10 : 3346572994 ISBN 13 : 9783346572998

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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Academic Paper from the year 2018 in the subject Tourism - Miscellaneous, , language: English, abstract: The main objective of this study is to investigate what factors influencing customer�s purchase intention in niche-tourism e-marketplace.To achieve the aims of this study, the answers for the following questions are sought: What factors influencing customer�s purchase intention in niche-tourism e-marketplace Which factor is the most important For the last decade, Vietnam has been recognized as one of the fastest growing tourism destinations in Asia. Vietnamese tourism industry has witnessed a tremendous growth and became one of the major sectors within the Vietnamese economy in recent years. In fact, it has contributed approximately 9.2 % to the GDP of the country in 2019 thanks to over 18 million foreign tourists and 85 million domestic holidaymakers according to Vietnam Tourism Annual Report 2019. This figure has proved that this �non-smoke� industry has been and will be a promising land for investment. 24 pp. Englisch. N� de r�f. du vendeur 9783346572998

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Factors Influencing Customer's Purchase Intention in Niche-Tourism E-Marketplace

Thinh Vu

Edit� par GRIN Verlag, GRIN Verlag Jan 2022, 2022

ISBN 10 : 3346572994 ISBN 13 : 9783346572998

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Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne

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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -Academic Paper from the year 2018 in the subject Tourism - Miscellaneous, , language: English, abstract: The main objective of this study is to investigate what factors influencing customer�s purchase intention in niche-tourism e-marketplace.To achieve the aims of this study, the answers for the following questions are sought: What factors influencing customer�s purchase intention in niche-tourism e-marketplace Which factor is the most important For the last decade, Vietnam has been recognized as one of the fastest growing tourism destinations in Asia. Vietnamese tourism industry has witnessed a tremendous growth and became one of the major sectors within the Vietnamese economy in recent years. In fact, it has contributed approximately 9.2 % to the GDP of the country in 2019 thanks to over 18 million foreign tourists and 85 million domestic holidaymakers according to Vietnam Tourism Annual Report 2019. This figure has proved that this �non-smoke� industry has been and will be a promising land for investment. 24 pp. Englisch. N� de r�f. du vendeur 9783346572998

Contacter le vendeur