Digital Platform Leadership: Exploring the Role of National Factors, Platform, and Customer Type - Couverture souple

Kaufmann-Ludwig, Jonas

 
9783346660718: Digital Platform Leadership: Exploring the Role of National Factors, Platform, and Customer Type
Couverture souple
ISBN 10 : 3346660710 ISBN 13 : 9783346660718
Editeur : Grin Verlag, 2022

Synopsis

Master's Thesis from the year 2020 in the subject Computer Science - Commercial Information Technology, grade: 1,3, Technical University of Munich, language: English, abstract: Digital platforms are an ubiquitous phenomenon that threatens incumbent firms. Among digital platform providers, the competition is fierce. Platform giants such as Google, Amazon, or Microsoft strive for platform leadership. The question of how to achieve platform leadership is equally essential for platform companies and incumbent firms transforming into platform business models. This thesis aimed to provide a fundamental building block for the analysis of this question. In the first step, a taxonomy that conceptualizes platforms from a business model perspective was created. In the second part of this thesis, this taxonomy was used to analyze configurations of successful and leading platform business models. This thesis found multiple configurations of platform leaders within an ecosystem-level and firm-level model. The two models extended existing theory on the causal relation of factors on platform leadership.

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Éditeur
Grin Verlag
Date d'édition
2022
Langue
anglais
ISBN 10 
3346660710
ISBN 13 
9783346660718
Reliure
Broché
Nombre de pages
90
Coordonnées du fabricant
non disponible
Personne responsable
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