Articles liés à The Effect of Consumer Relationship Management (CRM)...

The Effect of Consumer Relationship Management (CRM) on Employees' Performance in the Banking Sectors, Lagos - Couverture souple

Iwenya, Juliet

 
9783346827722: The Effect of Consumer Relationship Management (CRM) on Employees' Performance in the Banking Sectors, Lagos
Couverture souple
ISBN 10 : 3346827720 ISBN 13 : 9783346827722
Editeur : Grin Verlag, 2023

Synopsis

Research Paper (postgraduate) from the year 2021 in the subject Business economics - Customer Relationship Management, CRM, language: English, abstract: This paper examines the effect of consumer relationship management (crm) on employee's performance in the banking sectors, Lagos. The research addresses the major problem associated with the adoption of customer relationship management by Nigerian banks which eventually exposes banks and customers to intense competition. The study was carried out in Ojo Local Government Area of Lagos State, Nigeria and it was targeted a population of 150 employees and customers of selected banks. Survey research method was used and data from the study were drawn from both primary and secondary sources. A sample size comprising 50 employees and customers were selected using stratified sampling technique and random sampling techniques. Quantitative data from the study was analyzed through descriptive statistics.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de la quatrième de couverture

Research Paper (postgraduate) from the year 2021 in the subject Business economics - Customer Relationship Management, CRM, , language: English, abstract: This paper examines the effect of consumer relationship management (crm) on employee¿s performance in the banking sectors, Lagos. The research addresses the major problem associated with the adoption of customer relationship management by Nigerian banks which eventually exposes banks and customers to intense competition. The study was carried out in Ojo Local Government Area of Lagos State, Nigeria and it was targeted a population of 150 employees and customers of selected banks. Survey research method was used and data from the study were drawn from both primary and secondary sources. A sample size comprising 50 employees and customers were selected using stratified sampling technique and random sampling techniques. Quantitative data from the study was analyzed through descriptive statistics.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Grin Verlag
Date d'édition
2023
Langue
anglais
ISBN 10 
3346827720
ISBN 13 
9783346827722
Reliure
Broché
Nombre de pages
28
Coordonnées du fabricant
GRIN Publishing GmbH
info@grin.com

Waltherstraße 23
München
80337
Allemagne