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Victoria's Secret Reinvented. A Rebranding Strategy for Inclusivity and Luxury in the Lingerie Industry - Couverture souple
Synopsis
Project Report from the year 2023 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, Hult International Business School, language: English, abstract: In this report, we will explore the key elements of VS new brand personality, including updated product lines, redesigned store location, a refreshed target market strategy, and marketing communication strategies as well as how the company is changing internally to represent its mission and vision from inside-out. Victoria s Secret, once a dominant player in the lingerie industry, has recently been strug- gling to keep up with evolving trends such as body inclusivity and personalized shopping experi- ences. The brand s outdated one-size-fits-all approach has been criticized, prompting the company to introduce a new rebranding strategy. With a renewed focus on inclusivity and luxury, Victoria s Secret (hereinafter referred to as VS) is shedding its old image and positioning itself as a trail- blazer in the industry. This includes a return to its roots, with an appointment-only entrance and a tailor-made lingerie motto of "Product fits the person - not the other way around", creating a truly inclusive environment where all customers feel valued and cared for. VS new brand vision and mission center around creating a safe and inclusive environment for all customers, regardless of their sexual orientation, preferences, or body types. VS seeks to become the leading brand in an industry that prioritizes diversity, inclusion, and ethical behavior.
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Victoria's Secret Reinvented. A Rebranding Strategy for Inclusivity and Luxury in the Lingerie Industry
Vendeur : California Books, Miami, FL, Etats-Unis
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Victoria's Secret Reinvented. A Rebranding Strategy for Inclusivity and Luxury in the Lingerie Industry
Edité par
GRIN Verlag, GRIN Verlag Apr 2023, 2023
ISBN 10 : 3346854906
ISBN 13 : 9783346854902
Neuf
Taschenbuch
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Taschenbuch. Etat : Neu. Neuware -Project Report from the year 2023 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, Hult International Business School, language: English, abstract: In this report, we will explore the key elements of VS new brand personality, including updated product lines, redesigned store location, a refreshed target market strategy, and marketing communication strategies as well as how the company is changing internally to represent its mission and vision from inside-out.Victoria s Secret, once a dominant player in the lingerie industry, has recently been strug- gling to keep up with evolving trends such as body inclusivity and personalized shopping experi- ences. The brand s outdated one-size-fits-all approach has been criticized, prompting the company to introduce a new rebranding strategy. With a renewed focus on inclusivity and luxury, Victoria s Secret (hereinafter referred to as VS) is shedding its old image and positioning itself as a trail- blazer in the industry. This includes a return to its roots, with an appointment-only entrance and a tailor-made lingerie motto of 'Product fits the person - not the other way around', creating a truly inclusive environment where all customers feel valued and cared for. VS new brand vision and mission center around creating a safe and inclusive environment for all customers, regardless of their sexual orientation, preferences, or body types. VS seeks to become the leading brand in an industry that prioritizes diversity, inclusion, and ethical behavior. 24 pp. Englisch. N° de réf. du vendeur 9783346854902
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Victoria's Secret Reinvented. A Rebranding Strategy for Inclusivity and Luxury in the Lingerie Industry
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Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - Project Report from the year 2023 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, Hult International Business School, language: English, abstract: In this report, we will explore the key elements of VS new brand personality, including updated product lines, redesigned store location, a refreshed target market strategy, and marketing communication strategies as well as how the company is changing internally to represent its mission and vision from inside-out.Victoria s Secret, once a dominant player in the lingerie industry, has recently been strug- gling to keep up with evolving trends such as body inclusivity and personalized shopping experi- ences. The brand s outdated one-size-fits-all approach has been criticized, prompting the company to introduce a new rebranding strategy. With a renewed focus on inclusivity and luxury, Victoria s Secret (hereinafter referred to as VS) is shedding its old image and positioning itself as a trail- blazer in the industry. This includes a return to its roots, with an appointment-only entrance and a tailor-made lingerie motto of 'Product fits the person - not the other way around', creating a truly inclusive environment where all customers feel valued and cared for. VS new brand vision and mission center around creating a safe and inclusive environment for all customers, regardless of their sexual orientation, preferences, or body types. VS seeks to become the leading brand in an industry that prioritizes diversity, inclusion, and ethical behavior. N° de réf. du vendeur 9783346854902
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Victoria's Secret Reinvented. A Rebranding Strategy for Inclusivity and Luxury in the Lingerie Industry
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Taschenbuch. Etat : Neu. Victoria's Secret Reinvented. A Rebranding Strategy for Inclusivity and Luxury in the Lingerie Industry | Anonymous | Taschenbuch | Englisch | 2023 | GRIN Verlag | EAN 9783346854902 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. N° de réf. du vendeur 126821144
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Victoria's Secret Reinvented. A Rebranding Strategy for Inclusivity and Luxury in the Lingerie Industry
Edité par
GRIN Verlag, 2023
ISBN 10 : 3346854906
ISBN 13 : 9783346854902
Ancien ou d'occasion
Couverture souple
Vendeur : Buchpark, Trebbin, Allemagne
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Etat : Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher. N° de réf. du vendeur 41619617/1
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