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Nike's Digital Marketing. A Case Study
Edité par
GRIN Verlag, GRIN Verlag Jul 2024, 2024
ISBN 10 : 3389073124
ISBN 13 : 9783389073124
Neuf
Taschenbuch
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 36 pp. Englisch. N° de réf. du vendeur 9783389073124
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Nike's Digital Marketing. A Case Study
Edité par
GRIN Verlag, Examicus Verlag Jul 2024, 2024
ISBN 10 : 3389073124
ISBN 13 : 9783389073124
Neuf
Taschenbuch
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
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Taschenbuch. Etat : Neu. Neuware -Case Study from the year 2023 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, Coventry University (Business Marketing), course: Digital Marketing, language: English, abstract: This case study explores Nike's digital marketing strategy, analyzing its brand selection and overview, product range, and revenue success from 2005 to 2022. It delves into understanding Nike's customer base through situation and business environment analysis, including Porter¿s Five Forces, PESTEL, and SWOT analysis. The study investigates Nike's customer segmentation, behavior evolution, and data analytics sources. Additionally, it examines Nike's marketing mix, encompassing product, promotion, and marketing tools like CRM and PPC advertising. Nike's strategic objectives to enhance brand awareness, customer acquisition, retention, and engagement are detailed, alongside a multi-channel strategy and timeline of activities. The study concludes with insights into KPI identification, performance measurement strategies, and monitoring techniques, providing a comprehensive view of Nike¿s digital marketing prowess and strategic management. 36 pp. Englisch. N° de réf. du vendeur 9783389073124
Quantité disponible : 2 disponible(s)
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Nike's Digital Marketing. A Case Study
Edité par
GRIN Verlag, GRIN Verlag, 2024
ISBN 10 : 3389073124
ISBN 13 : 9783389073124
Neuf
Taschenbuch
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - Case Study from the year 2023 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, Coventry University (Business Marketing), course: Digital Marketing, language: English, abstract: This case study explores Nike's digital marketing strategy, analyzing its brand selection and overview, product range, and revenue success from 2005 to 2022. It delves into understanding Nike's customer base through situation and business environment analysis, including Porter¿s Five Forces, PESTEL, and SWOT analysis. The study investigates Nike's customer segmentation, behavior evolution, and data analytics sources. Additionally, it examines Nike's marketing mix, encompassing product, promotion, and marketing tools like CRM and PPC advertising. Nike's strategic objectives to enhance brand awareness, customer acquisition, retention, and engagement are detailed, alongside a multi-channel strategy and timeline of activities. The study concludes with insights into KPI identification, performance measurement strategies, and monitoring techniques, providing a comprehensive view of Nike¿s digital marketing prowess and strategic management. N° de réf. du vendeur 9783389073124
Quantité disponible : 1 disponible(s)
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Nike's Digital Marketing. A Case Study
Vendeur : preigu, Osnabrück, Allemagne
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Taschenbuch. Etat : Neu. Nike's Digital Marketing. A Case Study | Abdullah Adigun | Taschenbuch | Englisch | 2024 | GRIN Verlag | EAN 9783389073124 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. N° de réf. du vendeur 130141848
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