The Influence of Social Media on Investment Behavior, Brand Equity, and Organizational Growth. A Mixed-Method Analysis - Couverture souple
Synopsis
Research Paper (undergraduate) from the year 2024 in the subject Business economics - Investment and Finance, grade: A, , course: B.Com. International Accounting and Finance, language: English, abstract: In the digital age, social media has transformed investment decision-making by providing real-time financial insights, market trends, and investment opportunities. This study explores the profound impact of social media on investor behavior, analyzing its influence on financial markets, decision-making processes, and risk perception. Platforms such as Twitter, Reddit, YouTube, and Instagram have emerged as key sources of financial information, fostering a shift from traditional advisory-based investing to community-driven discussions. Through a mixed-method research approach, including surveys and statistical analysis, the study examines the role of financial influencers, viral stock trends, and sentiment analysis in shaping investor confidence. Findings indicate that while social media democratizes financial knowledge, it also presents challenges such as misinformation, herd mentality, and speculative investing. The research highlights the need for critical evaluation of online financial content and regulatory measures to safeguard investor interests. By understanding social media's growing role in investment decisions, this study provides valuable insights for investors, financial institutions, and policymakers in navigating the evolving digital investment landscape.
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The Influence of Social Media on Investment Behavior, Brand Equity, and Organizational Growth. A Mixed-Method Analysis
Edité par
GRIN Verlag, GRIN Verlag Apr 2025, 2025
ISBN 10 : 3389141243
ISBN 13 : 9783389141243
Neuf
Taschenbuch
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 100 pp. Englisch. N° de réf. du vendeur 9783389141243
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EUR 48,95
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The Influence of Social Media on Investment Behavior, Brand Equity, and Organizational Growth. A Mixed-Method Analysis
Edité par
GRIN Verlag, GRIN Verlag Apr 2025, 2025
ISBN 10 : 3389141243
ISBN 13 : 9783389141243
Neuf
Taschenbuch
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -Research Paper (undergraduate) from the year 2024 in the subject Business economics - Investment and Finance, grade: A, , course: B.Com. International Accounting and Finance, language: English, abstract: In the digital age, social media has transformed investment decision-making by providing real-time financial insights, market trends, and investment opportunities. This study explores the profound impact of social media on investor behavior, analyzing its influence on financial markets, decision-making processes, and risk perception. Platforms such as Twitter, Reddit, YouTube, and Instagram have emerged as key sources of financial information, fostering a shift from traditional advisory-based investing to community-driven discussions.Through a mixed-method research approach, including surveys and statistical analysis, the study examines the role of financial influencers, viral stock trends, and sentiment analysis in shaping investor confidence. Findings indicate that while social media democratizes financial knowledge, it also presents challenges such as misinformation, herd mentality, and speculative investing. The research highlights the need for critical evaluation of online financial content and regulatory measures to safeguard investor interests. By understanding social media's growing role in investment decisions, this study provides valuable insights for investors, financial institutions, and policymakers in navigating the evolving digital investment landscape.Books on Demand GmbH, Überseering 33, 22297 Hamburg 100 pp. Englisch. N° de réf. du vendeur 9783389141243
Acheter neuf
EUR 48,95
Expédition à EUR 60
Expédition depuis Allemagne vers Etats-Unis
Expédition depuis Allemagne vers Etats-Unis
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The Influence of Social Media on Investment Behavior, Brand Equity, and Organizational Growth. A Mixed-Method Analysis
Edité par
GRIN Verlag, GRIN Verlag, 2025
ISBN 10 : 3389141243
ISBN 13 : 9783389141243
Neuf
Taschenbuch
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - Research Paper (undergraduate) from the year 2024 in the subject Business economics - Investment and Finance, grade: A, , course: B.Com. International Accounting and Finance, language: English, abstract: In the digital age, social media has transformed investment decision-making by providing real-time financial insights, market trends, and investment opportunities. This study explores the profound impact of social media on investor behavior, analyzing its influence on financial markets, decision-making processes, and risk perception. Platforms such as Twitter, Reddit, YouTube, and Instagram have emerged as key sources of financial information, fostering a shift from traditional advisory-based investing to community-driven discussions.Through a mixed-method research approach, including surveys and statistical analysis, the study examines the role of financial influencers, viral stock trends, and sentiment analysis in shaping investor confidence. Findings indicate that while social media democratizes financial knowledge, it also presents challenges such as misinformation, herd mentality, and speculative investing. The research highlights the need for critical evaluation of online financial content and regulatory measures to safeguard investor interests. By understanding social media's growing role in investment decisions, this study provides valuable insights for investors, financial institutions, and policymakers in navigating the evolving digital investment landscape. N° de réf. du vendeur 9783389141243
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EUR 48,95
Expédition à EUR 60,79
Expédition depuis Allemagne vers Etats-Unis
Expédition depuis Allemagne vers Etats-Unis
Quantité disponible : 1 disponible(s)
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The Influence of Social Media on Investment Behavior, Brand Equity, and Organizational Growth. A Mixed-Method Analysis
Vendeur : preigu, Osnabrück, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. The Influence of Social Media on Investment Behavior, Brand Equity, and Organizational Growth. A Mixed-Method Analysis | Radhika P. Y. (u. a.) | Taschenbuch | Englisch | 2025 | GRIN Verlag | EAN 9783389141243 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. N° de réf. du vendeur 133654508
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EUR 48,95
Expédition à EUR 70
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Quantité disponible : 5 disponible(s)