Automotive Management: Navigating the Next Decade of Auto Industry Transformation - Couverture rigide

Diehlmann, Jens; Häcker, Joachim

 
9783486597806: Automotive Management: Navigating the Next Decade of Auto Industry Transformation
Couverture rigide
ISBN 10 : 3486597809 ISBN 13 : 9783486597806
Editeur : De Gruyter Oldenbourg, 2010

Synopsis

The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
De Gruyter Oldenbourg
Date d'édition
2010
Langue
anglais
ISBN 10 
3486597809
ISBN 13 
9783486597806
Reliure
Relié
Nombre de pages
236
Coordonnées du fabricant
non disponible
Personne responsable
non disponible