Automotive Management: Navigating the Next Decade of Auto Industry Transformation - Couverture rigide

Diehlmann, Jens; Häcker, Joachim

 
9783486723328: Automotive Management: Navigating the Next Decade of Auto Industry Transformation
Couverture rigide
ISBN 10 : 3486723324 ISBN 13 : 9783486723328
Editeur : De Gruyter Oldenbourg, 2013

Synopsis

The authors point out the entire business orientated automotive value chain. With regard to the finance perspective the elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The authors point out the entire business orientated automotive value chain. With regard to the finance perspective the elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
De Gruyter Oldenbourg
Date d'édition
2013
Langue
anglais
ISBN 10 
3486723324
ISBN 13 
9783486723328
Reliure
Relié
Numéro d'édition
2
Nombre de pages
268
Coordonnées du fabricant
productsafety@degruyterbrill.com
productsafety@degruyterbrill.com

Theaterstraße 13
Göttingen
37073
Allemagne

Autres éditions populaires du même titre

9783110489309: Automotive Management

Edition présentée

ISBN 10 :  3110489309 ISBN 13 :  9783110489309
Editeur : De Gruyter Oldenbourg, 2016
Couverture souple