Ways to Successful Strategies in Drug Research and Development - Couverture rigide

Sedlacek, H. Harald; Etc.; Sapienza, Alice M.; Eid, Volker

Couverture rigide

ISBN 10 : 3527294155 ISBN 13 : 9783527294152

Editeur : Wiley-VCH Verlag GmbH, 1996

Synopsis

This text provides a range of practical information on successful research and development management in the pharmaceutical market. The reader will learn the methods needed to elaborate strategies, facilitating awareness of the numerous forces to be considered.

A propos du livre

Présentation de l'éditeur

Strategic planning is a critical subject, central to the success of any scientific and economical enterprise. Not only is the scientific knowledge of many persons needed, but also an assessment of what may occur in the future – which approach may be competitive, which option can be achieved, and how can this be accomplished.

With a focus on the various ethical obligations to patients, animals and the environment, this book offers hands–on help on how to develop successful R&D strategies, taking special account of the needs of scientists and managers in the pharmaceutical industry. Key topics include:

– evaluation and selection of projects
– measures to reduce risks
– project management
– corporate and technology strategy
– managing for innovation

The reader will learn the methods needed to elaborate strategies so that he or she will become aware of the numerous managerial, organizational, social and political parameters and forces, the consideration of which is essential for the successful realization of a formulated strategy.

Revue de presse

... well written, well presented and very readable ... fascinating insights ... Every reader will learn something useful ...
ISSX Newsletter

Détails de l'édition

• Éditeur: Wiley-VCH Verlag GmbH
• Date d'édition: 1996
• Langue: anglais
• ISBN 10: 3527294155
• ISBN 13: 9783527294152
• Reliure: Relié
• Nombre de pages: 248
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible