Collaborative Customer Relationship Management: Taking Crm to the Next Level - Couverture rigide

 
9783540002277: Collaborative Customer Relationship Management: Taking Crm to the Next Level
Couverture rigide
ISBN 10 : 3540002278 ISBN 13 : 9783540002277
Editeur : Springer-Verlag Berlin and Heidelberg GmbH & Co. K, 2003

Synopsis

Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. In this context, new strategic frameworks and cooperation with everybody along the whole value chain are needed to allow managers to deal with the changes in shopping patterns of consumers. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach with a view to jointly develop customer bonding and loyalty. Experts from companies like McKinsey, Procter&Gamble, Accenture, and AC Nielsen, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Date d'édition
2003
Langue
anglais
ISBN 10 
3540002278
ISBN 13 
9783540002277
Reliure
Relié
Nombre de pages
287
Éditeur
Kracklauer Alexander H., Mills D. Quinn, Seifert Dirk
Coordonnées du fabricant
ProductSafety@springernature.com
ProductSafety@springernature.com

Poststr. 9
Darmstadt
64293
Allemagne

Autres éditions populaires du même titre

9783642055294: Collaborative Customer Relationship Management: Taking CRM to the Next Level

Edition présentée

ISBN 10 :  364205529X ISBN 13 :  9783642055294
Editeur : Springer, 2010
Couverture souple