Consumer Driven Electronic Transformation: Applying New Technologies To Enthuse Consumers and Transform the Supply Chain - Couverture rigide

Couverture rigide

ISBN 10 : 3540226117 ISBN 13 : 9783540226116

Editeur : Springer-Verlag Berlin and Heidelberg GmbH & Co. K, 2004

Synopsis

In September 2003, Athens University of Economics & Business hosted the third in a series of international research symposia held under the a- pices of the ECR Europe Academic Partnership and ECR Journal: Inter- tional Commerce Review. Held first in Cambridge in 2001 and then at WHU Koblenz in 2002, the Symposia have become important, unique - casions in the international calendar of business research. No other event brings together in a university environment distinguished academics, bu- ness practitioners and consultants to explore the development of the c- sumer goods industry through collaborative management. The papers c- lected here, first presented in Athens, represent an important contribution to the research literature of modern business. The wide-scale institutional development of collaborative practices in the European consumer goods business began in 1994 with the creation of ECR ("Efficient Consumer Response") Europe, a joint initiative of ma- facturers and retailers working together to improve the quality and p- formance of the value chain. At the heart of ECR was a business envir- ment characterised by dramatic advances in information technology, shifts in consumer demand, and the increasing movements of goods across int- national borders. This new reality required a fundamental reconsideration of the most effective way of delivering the right products to consumers at the right price.

A propos du livre

Présentation de l'éditeur

The book focuses on the emerging techniques and technologies for supply chain management and collaboration as well as on the emerging relationships and the electronic transformations governing multichannel retailing. It aims at supporting retailers, consumer goods manufacturers and third parties applying the latest technological inventions to transform the value chain. It also attempts to guide practitioners to effectively proceed in employing new technologies to ignite consumer enthusiasm. Similarly, the objective of this book is to help companies target more accurately consumer and shopper wishes with focused investments, in shorter time, and with more success.

Détails de l'édition

• Éditeur: Springer-Verlag Berlin and Heidelberg GmbH & Co. K
• Date d'édition: 2004
• Langue: anglais
• ISBN 10: 3540226117
• ISBN 13: 9783540226116
• Reliure: Relié
• Nombre de pages: 267
• Éditeur: Doukidis Georgios I., Vrechopoulos Adam P.
• Coordonnées du fabricant: non disponible
• Personne responsable: CMN Printpool Inh. Mathis Neumann; https://www.also.com/ec/cms5/en_6000/6000/index.jsp; ; Friedrich-Karl-Str. 9; Hamburg; Allemagne