Retailing in the 21st Century: Current And Future Trends - Couverture rigide

Couverture rigide

ISBN 10 : 3540283994 ISBN 13 : 9783540283997

Editeur : Springer-Verlag Berlin and Heidelberg GmbH & Co. K, 2005

Synopsis

Retailing in the new millennium stands as an exciting, complex, and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, e.g., increasing competition within and across retailing formats, the growth of online retailing, the advent of 'radio frequency identification' (RFID) technology, the explosion in customer-level data availability, the global expansion of major retail chains like Wal-Mart and METRO AG and so on. Making sense of it all is not easy, but of vital importance to retailing practitioners, analysts, and policymakers. With crisp and insightful contributions from many of the world's leading experts in retailing, "Retailing In The 21st Century" offers, in one book, a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium.

Détails de l'édition

• Éditeur: Springer-Verlag Berlin and Heidelberg GmbH & Co. K
• Date d'édition: 2005
• Langue: anglais
• ISBN 10: 3540283994
• ISBN 13: 9783540283997
• Reliure: Relié
• Nombre de pages: 428
• Éditeur: Krafft Manfred, Mantrala Murali
• Coordonnées du fabricant: non disponible
• Personne responsable: CMN Printpool Inh. Mathis Neumann; https://www.also.com/ec/cms5/en_6000/6000/index.jsp; ; Friedrich-Karl-Str. 9; Hamburg; Allemagne