The Anonymous Elect: Market Research Through Online Access Panels - Couverture rigide

Postoaca, Andrei

Couverture rigide

ISBN 10 : 354029029X ISBN 13 : 9783540290292

Editeur : Springer-Verlag Berlin and Heidelberg GmbH & Co. K, 2005

Synopsis

The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It asks questions that address market researchers and sociologists as well as psychologists, linguists and specialists in marketing and communication: Is there a language of online panel communication? What does this language say about the relationship between the online researcher and the online respondent? To what extent has the online medium increased the self-awareness of today's respondents to research studies?
A memorable experiment in writing, Andrei Postoaca's exploration of online access panels is a book about interviewing and being interviewed, addressing and being addressed. By shifting the two voices involved in the online panel communication, the author approaches market research not only by way of facts, figures and plain statistical evidence but also by way of interpretation of the rhetoric of the online surveying act.

Détails de l'édition

• Éditeur: Springer-Verlag Berlin and Heidelberg GmbH & Co. K
• Date d'édition: 2005
• Langue: anglais
• ISBN 10: 354029029X
• ISBN 13: 9783540290292
• Reliure: Relié
• Nombre de pages: 167
• Coordonnées du fabricant: Springer-Verlag GmbH; customerservice@springernature.com; ; Tiergartenstraße 17; Heidelberg; Baden-Württemberg; 69121; Allemagne