Process-based Strategic Planning - Couverture rigide

Grünig, Rudolf; Gaggl, Richard

 
9783540327547: Process-based Strategic Planning
Couverture rigide
ISBN 10 : 3540327541 ISBN 13 : 9783540327547
Editeur : Springer-Verlag Berlin and Heidelberg GmbH & Co. K, 2006

Synopsis

Useful manual for managers of strategy management projects.

Presents and illustrates methods and tools of strategic planning.

The approach explained contains detailed recommendations and examples.

Previous edition has sold 900 copies world wide since its release in 2002.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into eight steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved and thoroughly updated.

Biographie de l'auteur

Univ.-Prof. Dr. rer. pol. Rudolf Grünig is full time Professor of Business Administration and Lecturer in Strategic Management in various postgraduate programs at the University of Fribourg, Switzerland. Professor Dr. Richard Kühn was Ordinarius of Business Administration and Director of the Institute of Marketing and Management at the University of Berne until 2004. Since fall 2004 he is Emeritus, adviser/consultant, member in boards of various Swiss companies. He is author of numerous textbooks and articles in the fields of Marketing and Management.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Date d'édition
2006
Langue
anglais
ISBN 10 
3540327541
ISBN 13 
9783540327547
Reliure
Relié
Numéro d'édition
4
Nombre de pages
381
Coordonnées du fabricant
non disponible
Personne responsable
CMN Printpool Inh. Mathis Neumann
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