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Start-up: A Practical Guide to Starting and Running a New Business - Couverture rigide

Harris, Tom

 
9783540329817: Start-up: A Practical Guide to Starting and Running a New Business
Couverture rigide
ISBN 10 : 3540329811 ISBN 13 : 9783540329817
Editeur : Springer-Verlag Berlin and Heidelberg GmbH & Co. K, 2006

Synopsis

This guide for aspiring entrepreneurs provides expert advice on every aspect of launching a new business. It is designed to be of particular value for academics wishing to exploit the commercial value of a new technology or business solution. Inspiring and readable, it shows how to evaluate the strength of a business idea, how to protect inventions, reviews legal steps and responsibilities, shows how to position products in the market, how to create a business plan and raise initial capital. Case studies, exercises and tips demystify the process of starting a business, build confidence and greatly increase the chances of success.

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Éditeur
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Date d'édition
2006
Langue
anglais
ISBN 10 
3540329811
ISBN 13 
9783540329817
Reliure
Relié
Nombre de pages
165
Coordonnées du fabricant
non disponible
Personne responsable
CMN Printpool Inh. Mathis Neumann
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