International Direct Marketing: Principles, Best Practices, Marketing Facts - Couverture rigide

Couverture rigide

ISBN 10 : 3540396314 ISBN 13 : 9783540396314

Editeur : Springer-Verlag Berlin and Heidelberg GmbH & Co. K, 2007

Synopsis

Direct marketing is a fast growing and dominant domestic marketing instrument in many countries. International direct marketing (IDM) is already a multi-billion dollar business. This book is the first to focus exclusively on IDM, integrating state-of-the-art knowledge, best practice and unique data. It offers a unique mix of academic review, best-practice cases on IDM and advanced professional information on IDM in selected countries around the world, including the first-rate IDM database of DHL Global Mail. With this book, the reader gets a comprehensive and easy-to-understand guide to international direct marketing.

Détails de l'édition

• Éditeur: Springer-Verlag Berlin and Heidelberg GmbH & Co. K
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 3540396314
• ISBN 13: 9783540396314
• Reliure: Relié
• Nombre de pages: 326
• Éditeur: Krafft Manfred, Hesse Jürgen, Höfling Jürgen, Peters Kay, Rinas Diane
• Coordonnées du fabricant: non disponible
• Personne responsable: CMN Printpool Inh. Mathis Neumann; https://www.also.com/ec/cms5/en_6000/6000/index.jsp; ; Friedrich-Karl-Str. 9; Hamburg; Allemagne