Business Networking: Shaping Collaboration Between Enterprises - Couverture rigide

Österle, Hubert; Fleisch, Elgar; Alt, Rainer

 
9783540413516: Business Networking: Shaping Collaboration Between Enterprises

Synopsis

This book proposes a process-oriented model for business networking and the concept of networkability to develop realistic strategies for managing enterprises relationships in the Internet economy. It formulates key success factors and management guidelines which are developed in close co-operation between research and practice.

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