Conjoint Measurement: Methods and Applications - Couverture rigide

Couverture rigide

ISBN 10 : 3540423230 ISBN 13 : 9783540423232

Editeur : Springer-Verlag Berlin and Heidelberg GmbH & Co. K, 2001

Synopsis

This title covers all contemporary developments in conjoint analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimization (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.

Détails de l'édition

• Éditeur: Springer-Verlag Berlin and Heidelberg GmbH & Co. K
• Date d'édition: 2001
• Langue: anglais
• ISBN 10: 3540423230
• ISBN 13: 9783540423232
• Reliure: Relié
• Numéro d'édition: 2
• Nombre de pages: 550
• Éditeur: Gustafsson Anders, Hermann Andreas, Huber Frank, Herrmann A.
• Coordonnées du fabricant: non disponible
• Personne responsable: CMN Printpool Inh. Mathis Neumann; https://www.also.com/ec/cms5/en_6000/6000/index.jsp; ; Friedrich-Karl-Str. 9; Hamburg; Allemagne