WEBKDD 2001 - Mining Web Log Data Across All Customers Touch Points: Third International Workshop, San Francisco, CA, USA, August 26, 2001, Revised Papers - Couverture souple
Synopsis
WorkshopTheme The ease and speed with which business transactions can be carried out over the Web has been a key driving force in the rapid growth of electronic commerce. In addition, customer interactions, including personalized content, e-mail c- paigns, and online feedback provide new channels of communication that were not previously available or were very ine?cient. The Web presents a key driving force in the rapid growth of electronic c- merceandanewchannelforcontentproviders.Knowledgeaboutthecustomeris fundamental for the establishment of viable e-commerce solutions. Rich web logs provide companies with data about their customers and prospective customers, allowing micro-segmentation and personalized interactions. Customer acqui- tion costs in the hundreds of dollars per customer are common, justifying heavy emphasis on correct targeting. Once customers are acquired, customer retention becomes the target. Retention through customer satisfaction and loyalty can be greatly improved by acquiring and exploiting knowledge about these customers and their needs. Althoughweblogsarethesourceforvaluableknowledgepatterns, oneshould keep in mind that the Web is only one of the interaction channels between a company and its customers. Data obtained from conventional channels provide invaluable knowledge on existing market segments, while mobile communication adds further customer groups. In response, companies are beginning to integrate multiple sources of data including web, wireless, call centers, and brick-a- mortar store data into a single data warehouse that provides a multifaceted view of their customers, their preferences, interests, and expectations.
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WEBKDD 2001 - Mining Web Log Data Across All Customers Touch Points: Third International Workshop, San Francisco, CA, USA, August 26, 2001, Revised Papers
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WEBKDD 2001 - Mining Web Log Data Across All Customers Touch Points : Third International Workshop, San Francisco, CA, USA, August 26, 2001, Revised P
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Webkdd 2001--Mining Log Data Across All Customer Touch Points : Third International Workshop, San Francisco, Ca, Usa, August 26, 2001 : Revised Papers, Proceedings
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WEBKDD 2001 - Mining Web Log Data Across All Customers Touch Points
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Springer Berlin Heidelberg Jul 2002, 2002
ISBN 10 : 3540439692
ISBN 13 : 9783540439691
Neuf
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -WorkshopTheme The ease and speed with which business transactions can be carried out over the Web has been a key driving force in the rapid growth of electronic commerce. In addition, customer interactions, including personalized content, e-mail c- paigns, and online feedback provide new channels of communication that were not previously available or were very ine cient. The Web presents a key driving force in the rapid growth of electronic c- merceandanewchannelforcontentproviders.Knowledgeaboutthecustomeris fundamental for the establishment of viable e-commerce solutions. Rich web logs provide companies with data about their customers and prospective customers, allowing micro-segmentation and personalized interactions. Customer acqui- tion costs in the hundreds of dollars per customer are common, justifying heavy emphasis on correct targeting. Once customers are acquired, customer retention becomes the target. Retention through customer satisfaction and loyalty can be greatly improved by acquiring and exploiting knowledge about these customers and their needs. Althoughweblogsarethesourceforvaluableknowledgepatterns,oneshould keep in mind that the Web is only one of the interaction channels between a company and its customers. Data obtained from conventional channels provide invaluable knowledge on existing market segments, while mobile communication adds further customer groups. In response, companies are beginning to integrate multiple sources of data including web, wireless, call centers, and brick-a- mortar store data into a single data warehouse that provides a multifaceted view of their customers, their preferences, interests, and expectations. 184 pp. Englisch. N° de réf. du vendeur 9783540439691
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Webkdd 2001--Mining Log Data Across All Customer Touch Points : Third International Workshop, San Francisco, Ca, Usa, August 26, 2001 : Revised Papers, Proceedings
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WEBKDD 2001 - Mining Web Log Data Across All Customers Touch Points
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Springer Berlin Heidelberg, 2002
ISBN 10 : 3540439692
ISBN 13 : 9783540439691
Neuf
Couverture souple
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. WorkshopTheme The ease and speed with which business transactions can be carried out over the Web has been a key driving force in the rapid growth of electronic commerce. In addition, customer interactions, including personalized content, e-mail c- paigns, . N° de réf. du vendeur 4890764
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WEBKDD 2001 - Mining Web Log Data Across All Customers Touch Points
Edité par
Springer, Springer Jul 2002, 2002
ISBN 10 : 3540439692
ISBN 13 : 9783540439691
Neuf
Taschenbuch
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -WorkshopTheme The ease and speed with which business transactions can be carried out over the Web has been a key driving force in the rapid growth of electronic commerce. In addition, customer interactions, including personalized content, e-mail c- paigns, and online feedback provide new channels of communication that were not previously available or were very ine cient. The Web presents a key driving force in the rapid growth of electronic c- merceandanewchannelforcontentproviders.Knowledgeaboutthecustomeris fundamental for the establishment of viable e-commerce solutions. Rich web logs provide companies with data about their customers and prospective customers, allowing micro-segmentation and personalized interactions. Customer acqui- tion costs in the hundreds of dollars per customer are common, justifying heavy emphasis on correct targeting. Once customers are acquired, customer retention becomes the target. Retention through customer satisfaction and loyalty can be greatly improved by acquiring and exploiting knowledge about these customers and their needs. Althoughweblogsarethesourceforvaluableknowledgepatterns,oneshould keep in mind that the Web is only one of the interaction channels between a company and its customers. Data obtained from conventional channels provide invaluable knowledge on existing market segments, while mobile communication adds further customer groups. In response, companies are beginning to integrate multiple sources of data including web, wireless, call centers, and brick-a- mortar store data into a single data warehouse that provides a multifaceted view of their customers, their preferences, interests, and expectations.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 184 pp. Englisch. N° de réf. du vendeur 9783540439691
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WEBKDD 2001 - Mining Web Log Data Across All Customers Touch Points : Third International Workshop, San Francisco, CA, USA, August 26, 2001, Revised Papers
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Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - WorkshopTheme The ease and speed with which business transactions can be carried out over the Web has been a key driving force in the rapid growth of electronic commerce. In addition, customer interactions, including personalized content, e-mail c- paigns, and online feedback provide new channels of communication that were not previously available or were very ine cient. The Web presents a key driving force in the rapid growth of electronic c- merceandanewchannelforcontentproviders.Knowledgeaboutthecustomeris fundamental for the establishment of viable e-commerce solutions. Rich web logs provide companies with data about their customers and prospective customers, allowing micro-segmentation and personalized interactions. Customer acqui- tion costs in the hundreds of dollars per customer are common, justifying heavy emphasis on correct targeting. Once customers are acquired, customer retention becomes the target. Retention through customer satisfaction and loyalty can be greatly improved by acquiring and exploiting knowledge about these customers and their needs. Althoughweblogsarethesourceforvaluableknowledgepatterns,oneshould keep in mind that the Web is only one of the interaction channels between a company and its customers. Data obtained from conventional channels provide invaluable knowledge on existing market segments, while mobile communication adds further customer groups. In response, companies are beginning to integrate multiple sources of data including web, wireless, call centers, and brick-a- mortar store data into a single data warehouse that provides a multifaceted view of their customers, their preferences, interests, and expectations. N° de réf. du vendeur 9783540439691
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WEBKDD 2001 - Mining Web Log Data Across All Customers Touch Points | Third International Workshop, San Francisco, CA, USA, August 26, 2001, Revised Papers
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Taschenbuch. Etat : Neu. WEBKDD 2001 - Mining Web Log Data Across All Customers Touch Points | Third International Workshop, San Francisco, CA, USA, August 26, 2001, Revised Papers | Ron Kohavi (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2002 | Springer | EAN 9783540439691 | Verantwortliche Person für die EU: Springer Nature Customer Service Center GmbH, Europaplatz 3, 69115 Heidelberg, productsafety[at]springernature[dot]com | Anbieter: preigu. N° de réf. du vendeur 101883443
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Webkdd 2001--Mining Log Data Across All Customer Touch Points : Third International Workshop, San Francisco, Ca, Usa, August 26, 2001 : Revised Papers, Proceedings
Edité par
Springer, 2002
ISBN 10 : 3540439692
ISBN 13 : 9783540439691
Ancien ou d'occasion
Couverture souple
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