Conjoint Measurement: Methods and Applications - Couverture rigide

 
9783540665267: Conjoint Measurement: Methods and Applications
Couverture rigide
ISBN 10 : 3540665269 ISBN 13 : 9783540665267
Editeur : Springer-Verlag Berlin and Heidelberg GmbH & Co. K, 1999

Synopsis

"Conjoint measurement is one of the most significant and most widely recognized methods in science as well as in practice for analyzing marketing problems. It is the foremost device for measuring value-to-customer today." (H. Simon, CEO and Chairman Simon, Kucher & Partners) Top researchers present in this book the latest developments in the field of conjoint analysis and provide an overview that can be used in class and as a guide for market research activities. "In this book you will find all of the modern aspects of conjoint analysis, measurement as well as simulation of market share." (Prof. S. Albers) "This new book is a welcome addition to the conjoint literature. It is a fitting testimonial to the sustained interest in conjoint methods and the vigor or researchers." (Prof. P. E. Green)

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Date d'édition
1999
Langue
anglais
ISBN 10 
3540665269
ISBN 13 
9783540665267
Reliure
Relié
Nombre de pages
443
Éditeur
Gustafsson Anders, Hermann Andreas, Huber Frank, Herrmann A.
Coordonnées du fabricant
non disponible
Personne responsable
non disponible