Process-Based Strategic Planning - Couverture rigide

Grunig, Rudolf; Kuhn, Richard

Couverture rigide

ISBN 10 : 3540685790 ISBN 13 : 9783540685791

Editeur : Springer-Verlag Berlin and Heidelberg GmbH & Co. K, 2008

Synopsis

Useful manual for managers of strategy management projects. Presents and illustrates methods and tools of strategic planning. The approach explained contains detailed recommendations and examples. Previous edition has sold 900 copies world wide since its release in 2002.

A propos du livre

Biographie de l'auteur

Univ.-Prof. Dr. rer. pol. Rudolf Grünig is full time Professor of Business Administration and Lecturer in Strategic Management in various postgraduate programs at the University of Fribourg, Switzerland. Professor Dr. Richard Kühn was Ordinarius of Business Administration and Director of the Institute of Marketing and Management at the University of Berne until 2004. Since fall 2004 he is Emeritus, adviser/consultant, member in boards of various Swiss companies. He is author of numerous textbooks and articles in the fields of Marketing and Management.

Détails de l'édition

• Éditeur: Springer-Verlag Berlin and Heidelberg GmbH & Co. K
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 3540685790
• ISBN 13: 9783540685791
• Reliure: Relié
• Numéro d'édition: 5
• Nombre de pages: 390
• Coordonnées du fabricant: non disponible
• Personne responsable: CMN Printpool Inh. Mathis Neumann; https://www.also.com/ec/cms5/en_6000/6000/index.jsp; ; Friedrich-Karl-Str. 9; Hamburg; Allemagne