Doing Business Electronically: A Global Perspective Of Electronic Commerce - Couverture souple

Couverture souple

ISBN 10 : 3540761594 ISBN 13 : 9783540761594

Editeur : Springer, 2013

Synopsis

This volume presents a global perspective on the major areas of electronic commerce, including (but not limited to) those related to the World Wide Web. It does not focus on technical issues, but instead examines the commercial, social and cultural aspects of electronic commerce, including buyer-seller relationships, consumer decision making, information strategy, EDI, electronic banking, information systems for electronic banking, and channel integration.

A propos du livre

À propos de la quatrième de couverture

Electronic commerce is regarded as one of the most important commercial uses of information technology in recent times. As more and more companies adopt networking technology, ways of doing business are changing dramatically and electronic commerce is proving invaluable for dealing with suppliers, customers and partners distributed across the globe. This volume provides a collection of readings covering all the major areas of electronic commerce, including those related to the World Wide Web. It does not focus on technical issues, but instead examines the general, commercial, social and cultural aspects of using electronic commerce. It will be invaluable reading material for final year undergraduate and postgraduate students on courses in Electronic Commerce and Computer-Mediated Communication. It will also provide supplementary reading for courses in Business Information Technology, Information Systems, Organisational Change and Project Management.

Détails de l'édition

• Éditeur: Springer
• Date d'édition: 2013
• Langue: anglais
• ISBN 10: 3540761594
• ISBN 13: 9783540761594
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 220
• Éditeur: Romm Celia T., Sudweeks Fay
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible