From Customer Retention to a Holistic Stakeholder Management System: Living a Vision - Couverture rigide

 
9783540774297: From Customer Retention to a Holistic Stakeholder Management System: Living a Vision

Synopsis

Being the fourth in the series on Stakeholder Management books, the current volume looks back at the beginnings of Stakeholder Management and how it has since developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses. What's more, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market. The reader benefits from a well-rounded account of articles that explain the entire process from data collection to implementation of actions derived from result analysis.

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9783642096068: From Customer Retention to a Holistic Stakeholder Management System: Living a Vision

Edition présentée

ISBN 10 :  3642096069 ISBN 13 :  9783642096068
Editeur : Springer, 2010
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