Synopsis
Why do we say "Yes"? Influence is not magic; it is science. We like to think we are in control of our choices, but we are constantly nudged by psychological triggers. "The Science of Influence" (inspired by Robert Cialdini) uncovers the six universal principles of persuasion: Reciprocity, Scarcity, Authority, Consistency, Liking, and Social Proof. Learn why free samples make us buy (Reciprocity), why "limited time offers" make us panic (Scarcity), and why we trust people in uniforms (Authority). These are the hidden scripts that run our social interactions. This book is a manual for two groups: those who want to become more persuasive (marketers, leaders, parents) and those who want to defend themselves against manipulation. Learn to use these tools ethically to get your ideas heard and your requests granted. Understand the machinery of compliance. Master the invisible forces that move human behavior.
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Science of Influence
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Why do we say 'Yes' Influence is not magic; it is science. We like to think we are in control of our choices, but we are constantly nudged by psychological triggers. 'The Science of Influence' (inspired by Robert Cialdini) uncovers the six universal principles of persuasion: Reciprocity, Scarcity, Authority, Consistency, Liking, and Social Proof.Learn why free samples make us buy (Reciprocity), why 'limited time offers' make us panic (Scarcity), and why we trust people in uniforms (Authority). These are the hidden scripts that run our social interactions.This book is a manual for two groups: those who want to become more persuasive (marketers, leaders, parents) and those who want to defend themselves against manipulation. Learn to use these tools ethically to get your ideas heard and your requests granted. Understand the machinery of compliance. Master the invisible forces that move human behavior. 140 pp. Englisch. N° de réf. du vendeur 9783565233144
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Science of Influence : The Psychology of Why People Say Yes.DE
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Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - Why do we say 'Yes' Influence is not magic; it is science. We like to think we are in control of our choices, but we are constantly nudged by psychological triggers. 'The Science of Influence' (inspired by Robert Cialdini) uncovers the six universal principles of persuasion: Reciprocity, Scarcity, Authority, Consistency, Liking, and Social Proof.Learn why free samples make us buy (Reciprocity), why 'limited time offers' make us panic (Scarcity), and why we trust people in uniforms (Authority). These are the hidden scripts that run our social interactions.This book is a manual for two groups: those who want to become more persuasive (marketers, leaders, parents) and those who want to defend themselves against manipulation. Learn to use these tools ethically to get your ideas heard and your requests granted. Understand the machinery of compliance. Master the invisible forces that move human behavior. N° de réf. du vendeur 9783565233144
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Science of Influence | The Psychology of Why People Say Yes.DE
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Taschenbuch. Etat : Neu. Science of Influence | The Psychology of Why People Say [.] | Robert Force | Taschenbuch | Englisch | epubli | EAN 9783565233144 | Verantwortliche Person für die EU: Neopubli GmbH (Imprint: epubli), Köpenicker Str. 154a, 10997 Berlin, produktsicherheit[at]epubli[dot]com | Anbieter: preigu. N° de réf. du vendeur 134570773
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