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Orchestrated Consumption: The Hidden History of Elevator Music and the Science of Sonic Branding - Couverture souple
Synopsis
When you walk through a supermarket or wait in a hotel lobby, the music playing overhead is rarely a random playlist. It is a highly engineered auditory architecture designed to manipulate your physical movements, alter your perception of time, and ultimately drive your purchasing decisions. The history of background music, popularized by the Muzak Corporation, is a fascinating study in corporate psychological control. By analyzing the beats per minute, volume, and emotional resonance of a track, businesses can seamlessly dictate whether you linger in an aisle or quickly finish your meal. This sonic branding is the invisible hand guiding the modern consumer economy. Nathan Cole explores the hidden science of retail acoustics. He reveals the data-driven strategies used to craft perfect soundscapes, demonstrating how auditory triggers bypass our rational defenses to influence our subconscious behavior. Stop letting background noise dictate your choices. Uncover the subtle art of auditory manipulation and learn how to recognize the sonic architecture that surrounds and influences you every day.
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Orchestrated Consumption
impression à la demandeVendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -When you walk through a supermarket or wait in a hotel lobby, the music playing overhead is rarely a random playlist. It is a highly engineered auditory architecture designed to manipulate your physical movements, alter your perception of time, and ultimately drive your purchasing decisions.The history of background music, popularized by the Muzak Corporation, is a fascinating study in corporate psychological control. By analyzing the beats per minute, volume, and emotional resonance of a track, businesses can seamlessly dictate whether you linger in an aisle or quickly finish your meal. This sonic branding is the invisible hand guiding the modern consumer economy.Nathan Cole explores the hidden science of retail acoustics. He reveals the data-driven strategies used to craft perfect soundscapes, demonstrating how auditory triggers bypass our rational defenses to influence our subconscious behavior.Stop letting background noise dictate your choices. Uncover the subtle art of auditory manipulation and learn how to recognize the sonic architecture that surrounds and influences you every day. 100 pp. Englisch. N° de réf. du vendeur 9783565262526
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Orchestrated Consumption : The Hidden History of Elevator Music and the Science of Sonic Branding
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - When you walk through a supermarket or wait in a hotel lobby, the music playing overhead is rarely a random playlist. It is a highly engineered auditory architecture designed to manipulate your physical movements, alter your perception of time, and ultimately drive your purchasing decisions.The history of background music, popularized by the Muzak Corporation, is a fascinating study in corporate psychological control. By analyzing the beats per minute, volume, and emotional resonance of a track, businesses can seamlessly dictate whether you linger in an aisle or quickly finish your meal. This sonic branding is the invisible hand guiding the modern consumer economy.Nathan Cole explores the hidden science of retail acoustics. He reveals the data-driven strategies used to craft perfect soundscapes, demonstrating how auditory triggers bypass our rational defenses to influence our subconscious behavior.Stop letting background noise dictate your choices. Uncover the subtle art of auditory manipulation and learn how to recognize the sonic architecture that surrounds and influences you every day. N° de réf. du vendeur 9783565262526
Acheter neuf
EUR 15,99
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Expédition depuis Allemagne vers Etats-Unis
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Orchestrated Consumption | The Hidden History of Elevator Music and the Science of Sonic Branding
Vendeur : preigu, Osnabrück, Allemagne
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Taschenbuch. Etat : Neu. Orchestrated Consumption | The Hidden History of Elevator Music and the Science of Sonic Branding | Nathan Cole | Taschenbuch | Englisch | epubli | EAN 9783565262526 | Verantwortliche Person für die EU: Neopubli GmbH (Imprint: epubli), Köpenicker Str. 154a, 10997 Berlin, produktsicherheit[at]epubli[dot]com | Anbieter: preigu. N° de réf. du vendeur 134618409
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