Algorithmic Abandonment: The Brutal Mathematics of Predictive Churn: Data, Subscriptions, and the Machine Learning Anticipation of Customer Defection in B2B Software - Couverture souple

Sterling, Adrian

 
9783565362929: Algorithmic Abandonment: The Brutal Mathematics of Predictive Churn: Data, Subscriptions, and the Machine Learning Anticipation of Customer Defection in B2B Software
Couverture souple
ISBN 10 : 3565362928 ISBN 13 : 9783565362929
Editeur : epubli, 2026

Synopsis

You have not cancelled your software subscription yet, but the company already knows you are going to. In the high-stakes B2B SaaS (Software as a Service) industry, retaining customers is infinitely more profitable than acquiring new ones. To stop people from leaving, silicon valley engineers rely on Predictive Churn Modeling. This is a ruthless, mathematical analysis of your daily behavior. If you suddenly log in 12% less often, skip a feature update, or ignore a support email, machine learning algorithms immediately flag your account. This book deconstructs the exact statistical models corporations use to calculate the precise week you will hit the "Cancel" button, allowing them to intercept you with targeted discounts or aggressive "Customer Success" calls. We explore the dark arts of data-driven retention, exposing how behavioral telemetry is weaponized to prevent recurring revenue from leaking out the back door. Master the math of loyalty. Discover the invisible algorithms that calculate your dissatisfaction long before you ever consciously realize you are unhappy.

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Éditeur
epubli
Date d'édition
2026
Langue
anglais
ISBN 10 
3565362928
ISBN 13 
9783565362929
Reliure
Broché
Nombre de pages
124
Coordonnées du fabricant
non disponible
Personne responsable
non disponible