Authentic Asset Framework: How to Turn Artisans, Regions and Ingredients Into Brand Assets - Couverture souple
Synopsis
In a market saturated with sameness, authenticity stands as a brand’s most valuable currency. This book explores how artisans, regional identities, and locally sourced ingredients can become powerful strategic assets that differentiate a product and elevate its story. It examines the intersection of cultural heritage, craftsmanship, and branding—revealing how to integrate local authenticity into modern brand systems without dilution or exploitation. Readers will learn how to map value across the supply chain, build partnerships rooted in respect, and communicate uniqueness through storytelling that resonates with discerning consumers. Combining strategic insight with case‑based analysis, the book positions local identity as a catalyst for sustainable brand equity and long‑term trust.
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Authentic Asset Framework
impression à la demandeVendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In a market saturated with sameness, authenticity stands as a brand's most valuable currency. This book explores how artisans, regional identities, and locally sourced ingredients can become powerful strategic assets that differentiate a product and elevate its story. It examines the intersection of cultural heritage, craftsmanship, and branding-revealing how to integrate local authenticity into modern brand systems without dilution or exploitation. Readers will learn how to map value across the supply chain, build partnerships rooted in respect, and communicate uniqueness through storytelling that resonates with discerning consumers. Combining strategic insight with case based analysis, the book positions local identity as a catalyst for sustainable brand equity and long term trust. 232 pp. Englisch. N° de réf. du vendeur 9783565365807
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Authentic Asset Framework : How to Turn Artisans, Regions and Ingredients Into Brand Assets.DE
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
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Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - In a market saturated with sameness, authenticity stands as a brand's most valuable currency. This book explores how artisans, regional identities, and locally sourced ingredients can become powerful strategic assets that differentiate a product and elevate its story. It examines the intersection of cultural heritage, craftsmanship, and branding-revealing how to integrate local authenticity into modern brand systems without dilution or exploitation. Readers will learn how to map value across the supply chain, build partnerships rooted in respect, and communicate uniqueness through storytelling that resonates with discerning consumers. Combining strategic insight with case based analysis, the book positions local identity as a catalyst for sustainable brand equity and long term trust. N° de réf. du vendeur 9783565365807
Acheter neuf
EUR 27,99
Expédition à EUR 63,56
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Expédition depuis Allemagne vers Etats-Unis
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Authentic Asset Framework | How to Turn Artisans, Regions and Ingredients Into Brand Assets.DE
Vendeur : preigu, Osnabrück, Allemagne
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Taschenbuch. Etat : Neu. Authentic Asset Framework | How to Turn Artisans, Regions and Ingredients Into Brand [.] | Clara Jensen | Taschenbuch | Englisch | epubli | EAN 9783565365807 | Verantwortliche Person für die EU: Neopubli GmbH (Imprint: epubli), Köpenicker Str. 154a, 10997 Berlin, produktsicherheit[at]epubli[dot]com | Anbieter: preigu. N° de réf. du vendeur 134937637
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EUR 27,99
Expédition à EUR 70
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