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Founders slashed acquisition spending: How startup leaders grew profits by keeping existing buyers - Couverture souple

Shaw, Conrad

 
9783565589234: Founders slashed acquisition spending: How startup leaders grew profits by keeping existing buyers

Synopsis

What happens when a founder stops scrambling for new leads and focuses entirely on the customers who already pay? This book documents the surprising results from startups that made the switch from acquisition obsession to retention-first strategy. Founders who embraced this shift saw profit margins expand by 30% or more within a single quarter. The book presents a step-by-step framework for identifying your most valuable customers, creating retention triggers that cost almost nothing, and building community loyalty that replaces expensive ad campaigns. For startup leaders drowning in acquisition costs, this is the practical alternative that actually works. The evidence is clear: retention is not a side project―it is the core growth engine that most founders ignore.

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À propos de l'auteur

Focuses on military history, statecraft, and geopolitical conflict with an emphasis on long-term strategic patterns.

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