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Content rules no longer work in business: How outdated strategies lose to modern buyers - Couverture souple

Ives, Dahlia

 
9783565589418: Content rules no longer work in business: How outdated strategies lose to modern buyers

Synopsis

Google's helpful content update. AI-generated saturation. Audience attention span measured in seconds. The content marketing playbook you learned five years ago is now a liability. Brands that follow it are getting buried. This book dismantles the outdated "more content, more often" dogma and replaces it with a precision-based strategy. You'll discover how to audit your existing content for algorithmic relevance, build topical authority clusters, and create content that earns clicks through genuine utility. The outcome is a lean, high-impact content operation that outperforms competitors publishing ten times more. Quit playing the volume game. Learn the new rules of visibility.

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À propos de l'auteur

An archivist who uncovered trade secrets from dusty records, weaving self-help on adaptive thinking, business lessons from ancient commerce, and detailed histories of global trade evolutions.

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