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Retention Over Acquisition: Cut Costs by Keeping Customers Loyal - Couverture souple

Nolan, Garrett

 
9783565595211: Retention Over Acquisition: Cut Costs by Keeping Customers Loyal

Synopsis

Your marketing budget disappears on endless ad clicks that never return. Customer acquisition costs have tripled while competitors quietly build loyal audiences that buy repeatedly without fresh campaigns. This book reveals why the retention revolution is already happening and how you can pivot before your budget burns out completely. You will discover a practical framework for shifting resources from expensive acquisition to profitable retention, reducing marketing spend while increasing customer lifetime value. The frameworks are built on real data from companies that cut acquisition costs by 40% through simple loyalty triggers and engagement metrics. Understanding this shift is not optional for modern managers―it is the only sustainable path to growth in a saturated market where every click costs more.

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À propos de l'auteur

A two-time career changer who navigated industry crashes, developing self-help confidence builders, business frameworks for transitions, and historical narratives of labor migrations.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.