Credibility Converts: Writing Offers Customers Can Trust - Couverture souple

Morse, Fiona

Couverture souple

ISBN 10 : 3565624728 ISBN 13 : 9783565624720

Editeur : epubli, 2026

Synopsis

Persuasive copy works best when the reader does not feel managed. This practical guide shows how businesses can replace inflated language with specific value, credible proof, useful context, and honest limitations. It examines headlines, product pages, emails, case studies, testimonials, and calls to action through the lens of buyer confidence. The result is a writing system that supports conversion while protecting long-term reputation and reducing the gap between promise and delivery.

A propos du livre

À propos de l'auteur

A shopkeeper's heir who innovated amid retail slumps, sharing self-help for bold decisions, business models from retail revolutions, and histories of merchant dynasties through the ages.

Détails de l'édition

• Éditeur: epubli
• Date d'édition: 2026
• Langue: anglais
• ISBN 10: 3565624728
• ISBN 13: 9783565624720
• Reliure: Taschenbuch
• Numéro d'édition: 1
• Nombre de pages: 176
• Coordonnées du fabricant: Neopubli GmbH (Imprint: epubli); produktsicherheit@epubli.com; ; Köpenicker Straße 154a; Berlin; 10997; Allemagne