One Expertise Many Formats: Designing a Coherent Offer Portfolio - Couverture souple

Harrington, Natalie

Couverture souple

ISBN 10 : 3565625961 ISBN 13 : 9783565625963

Editeur : epubli, 2026

Synopsis

Experts often create courses, retainers, templates, and licenses independently, then discover that the portfolio is harder to sell and operate than the original service. This book provides a framework for turning one body of knowledge into multiple formats with distinct customer jobs and economics. It explains how to identify reusable assets, separate premium access from standardized value, test demand, and establish clear movement between offers. The goal is a portfolio customers can understand and a business the owner can actually manage.

A propos du livre

À propos de l'auteur

Writes intellectual nonfiction about creativity, literature, and cultural memory.

Détails de l'édition

• Éditeur: epubli
• Date d'édition: 2026
• Langue: anglais
• ISBN 10: 3565625961
• ISBN 13: 9783565625963
• Reliure: Taschenbuch
• Numéro d'édition: 1
• Nombre de pages: 232
• Coordonnées du fabricant: Neopubli GmbH (Imprint: epubli); produktsicherheit@epubli.com; ; Köpenicker Straße 154a; Berlin; 10997; Allemagne