Articles liés à Own the Narrow Market: Winning Depth Before Expansion
Synopsis
Expansion is tempting when a business begins to gain traction, yet premature breadth can weaken the advantage that created demand. This book shows how to consolidate a niche before moving outward. It covers segment boundaries, customer concentration, specialized offers, category language, competitive signals, referral loops, and operational learning. Readers learn how to determine whether they truly lead a micro-market, where dominance creates defensibility, and when adjacent expansion is justified. The goal is not permanent smallness, but a stronger base for deliberate growth.
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À propos de l'auteur
Writes intellectual nonfiction about creativity, literature, and cultural memory.
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Own the Narrow Market
impression à la demandeVendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Expansion is tempting when a business begins to gain traction, yet premature breadth can weaken the advantage that created demand. This book shows how to consolidate a niche before moving outward. It covers segment boundaries, customer concentration, specialized offers, category language, competitive signals, referral loops, and operational learning. Readers learn how to determine whether they truly lead a micro-market, where dominance creates defensibility, and when adjacent expansion is justified. The goal is not permanent smallness, but a stronger base for deliberate growth. 236 pp. Englisch. N° de réf. du vendeur 9783565629107
Acheter neuf
EUR 33,99
Expédition à EUR 23
Expédition depuis Allemagne vers Etats-Unis
Expédition depuis Allemagne vers Etats-Unis
Quantité disponible : 2 disponible(s)
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Own the Narrow Market : Winning Depth Before Expansion.DE
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - Expansion is tempting when a business begins to gain traction, yet premature breadth can weaken the advantage that created demand. This book shows how to consolidate a niche before moving outward. It covers segment boundaries, customer concentration, specialized offers, category language, competitive signals, referral loops, and operational learning. Readers learn how to determine whether they truly lead a micro-market, where dominance creates defensibility, and when adjacent expansion is justified. The goal is not permanent smallness, but a stronger base for deliberate growth. N° de réf. du vendeur 9783565629107
Acheter neuf
EUR 33,99
Expédition à EUR 35
Expédition depuis Allemagne vers Etats-Unis
Expédition depuis Allemagne vers Etats-Unis
Quantité disponible : 2 disponible(s)