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Scope Has Value: Turning Creative Judgment Into Clear Offers - Couverture souple

Morse, Fiona

 
9783565645459: Scope Has Value: Turning Creative Judgment Into Clear Offers

Synopsis

Creative work often disappears inside an hourly estimate, leaving clients uncertain and studios underpaid. Scope Has Value examines creative fees become easier to defend when outcomes, choices, and risk are made visible before the work begins. It shows readers how to identify the decisions that matter, structure the work around them, and communicate the value without inflated claims. Practical examples help professionals replace improvised habits with a repeatable approach that fits real clients, limited capacity, and changing priorities. The result is a calmer, clearer way to make better commercial choices.

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À propos de l'auteur

A shopkeeper's heir who innovated amid retail slumps, sharing self-help for bold decisions, business models from retail revolutions, and histories of merchant dynasties through the ages.

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