The Politics of Corporate Social Responsibility: The Rise of a Global Business Norm - Couverture souple

Muhle, Ursula

 
9783593392639: The Politics of Corporate Social Responsibility: The Rise of a Global Business Norm
Couverture souple
ISBN 10 : 3593392631 ISBN 13 : 9783593392639
Editeur : Campus Verlag, 2011

Synopsis

Bringing together the fields of sociology, political science, and management and organization studies, Ursula Mühle offers in this unique volume an authoritative overview of corporate social responsibility (CSR). Mühle first considers the origins of CSR during the 1970s, highlighting the various approaches to CSR and explaining its early shortcomings. She then turns to the United Nations Global Compact and the Global Reporting Initiative to investigate why, since the mid-1990s, CSR has been on the rise. Finally, Mühle employs several case studies as well as interviews with business executives and politicians to illustrate why businesses worldwide now view CSR as a key component to their success. The Politics of Corporate Social Responsibility will be welcomed by scholars and CSR practitioners alike.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Ursula Mühle is managing director of the Graduate School of Information Science in Health at Technische Universität München.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Campus Verlag
Date d'édition
2011
Langue
anglais
ISBN 10 
3593392631
ISBN 13 
9783593392639
Reliure
Broché
Nombre de pages
390
Coordonnées du fabricant
non disponible
Personne responsable
non disponible