Strategy: Navigating the Complexity of the New World - Couverture rigide

Malik, Fredmund

 
9783593506111: Strategy: Navigating the Complexity of the New World
Couverture rigide
ISBN 10 : 3593506114 ISBN 13 : 9783593506111
Editeur : Campus Verlag, 2017

Synopsis

The development of Fredmund Malik's strategic framework was a result of his early realization that both business and society are experiencing one of the greatest transformations in history--a process he calls "The Great Transformation21." One of the first to notice and address the financial and debt crisis, Malik concluded that its primary causes were neoliberalism and a misplaced focus on shareholder value. This focus caused leaders to pursue the wrong strategies, eventually resulting in one of the greatest misallocations of economic and social resources in history.

In response, Malik devised innovative strategic tools that allow the crisis to be used as a springboard for repositioning organizations and enacting structural reform--tools contained in this fully revised second edition of Strategy. Precisely addressing the complexity of strategic challenges, Malik's comprehensive management framework helps organizations and businesses successfully navigate any economic environment. Exploring the technological innovations that have revolutionized business, Malik outlines the problems confronting companies in this novel era. He then discusses the many effective cybernetic systems for strategic navigation and the patterns of transformations to come, along with the economic dynamics that will accompany them. Strategy also lays out revolutionary new methods that allow leaders around the world to master these new strategies with precision, ease, and unprecedented speed.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

Fredmund Malik is professor of corporate management at the University of St. Gallen, Switzerland.

Jutta Scherer is founder and owner of JS Textworks, a communications firm based in Germany.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Campus Verlag
Date d'édition
2017
Langue
anglais
ISBN 10 
3593506114
ISBN 13 
9783593506111
Reliure
Relié
Numéro d'édition
2
Nombre de pages
401
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9783593398105: Strategy: Navigating the Complexity of the New World

Edition présentée

ISBN 10 :  3593398109 ISBN 13 :  9783593398105
Editeur : Campus Verlag, 2013
Couverture rigide