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Hope Is Not a Strategy: Strategyframe: The Smart Way to Make Strategy Work - Couverture souple

Underwood, Christian; Weigand, Jürgen

 
9783593517094: Hope Is Not a Strategy: Strategyframe: The Smart Way to Make Strategy Work

Synopsis

A new tool to help businesses develop strategies.

Hope Is Not a Strategy lays out a new proprietary system for businesses to use to develop strategies. It combines the initial process of generating a strategy, subsequent visualization and formulation, and the communications efforts that will follow the creation of the strategy. Built around practical examples and real-world cases, Hope Is Not a Strategy will be of use to businesses of any size that want to establish a clear path forward.

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À propos de l'auteur

Christian Underwood is founder and senior advisor of Underwood GmbHJuergen Weigand is deputy rector and prorector of academic programs at the WHU - Otto Beisheim School of Management.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.