Articles liés à Visible!: Attracting Customers in a Distracted World

Visible!: Attracting Customers in a Distracted World - Couverture souple

Pott, Oliver; Bargfrede, Jan

 
9783593517117: Visible!: Attracting Customers in a Distracted World

Synopsis

A strategy guide for finding customers for your business in a distracted digital world.

The internet has fundamentally changed how businesses reach their customers. Whereas historically it took a major, expensive marketing campaign to get the attention of potential customers, now digital visibility offers similar results on a much more modest budget. Visible! illustrates how by deploying the concept of "smart visibility" to show businesses and entrepreneurs how to more easily find their audience and build a brand.

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À propos de l'auteur

Oliver Pott is a professor of entrepreneurship who has founded several digital companies and teaches in Paderborn. Jan Bargfrede has been working as chief strategist for digitalisation with Oliver Pott for many years.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.